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2017 Organic CTR and Ranking Correlation

Organic rankings are one of those things everybody is trying to improve to get more traffic, but most people don’t really know what kind of results they should be chasing. Calculating your organic CTR lets you gauge how valuable search ranking [...]

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5 Mistakes Killing Your PPC Success

These days the cries of ‘PPC doesn’t work’ seem to be part of the general PPC terminology. Yet they are the same people celebrating how great Facebook ads are. They are both essentially the same thing, just on different platforms and with diffe [...]

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