When it comes to any business, whether you’re just starting up or you’ve been around for years, engaging with your customers is key. We live in a world now where we’re always online, whether that’s scrolling through our friends’ pages on Facebook all day or sending out tweets to our favorite authors like J.K. Rowling. […]
Continue ReadingIt goes without saying that almost every content marketer is looking for a leg up. From how to capitalize on social media to what SEO strategies might be advantageous, the possibilities are endless. And if you’ve been wondering what some ways you can gain more clicks for your content are, then I’ve provided a few […]
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When it comes to running a business successfully these days–whether you’re leading a startup, a small e-commerce business, or running a blog that makes you money–one of the most important things to worry about is your search engine optimization rating. After all, you’re spending lots of time using the right keywords in your SEO content, linking […]
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Voice search is tipped as one of the top SEO trends for 2018. A recent study found that people are becoming more comfortable with using the feature in public, signally a shift in how it’s generally perceived. No longer just a gadget for the tech-savvy, voice commands are now being embraced by the wider population. […]
Continue ReadingListen, I get it. Building a social media marketing strategy is hard. Learning the ins and outs of a dozen different social media platforms, building content for each of them, responding to every message and comment on Facebook — it’s a lot to plan and manage. Beyond that, it’s a chaotic environment. Sometimes, you might […]
Continue ReadingSeeing that “0” next to the followers on your business’s social media accounts can be intimidating. After all, building your brand following from scratch can seem like a daunting task, especially when you consider that not too many people have heard of you yet. Not to worry; we’re going to walk you through a few […]
Continue ReadingAlmost every content writer hits a wall. Whether it be a lack of ideas or a lack of results, it can be tough to stay consistent with your content marketing strategy. And if you find yourself in the position of your content not reaching the audience you intend to hit, then maybe it’s time to […]
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The Facebook News Feed is about to change dramatically. Mark Zuckerberg recently announced that the algorithm will now show preference to personal posts from a user’s friends and family, meaning those posts will rank higher and more frequently. Public posts (such as those from brands, businesses and media) will be demoted, so organic content will now be […]
Continue ReadingIn 2006 a software company called Hubspot launched a marketing automation platform designed to appeal to small to mid-size businesses. Along with the launch of the product, the company also evangelized a new way of marketing called “inbound marketing.” The philosophy has since gone mainstream, today you’d be hard-pressed to find a digital marketer who […]
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Google has announced that mobile page speed will become a ranking factor as of July 2018. As we predicted in our SEO trends for 2018, mobile-first search rankings are becoming a reality as more and more users switch their journey more towards a “mobile first” search experience. According to their Official Webmaster Blog, a new algorithm […]
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