Are you familiar with the many ways people are searching for content in today’s day and age? Have you come to learn more about voice search and the ways this is changing the way people collect information? Are you wondering if you are able to use voice search to your advantage?
Voice search is exactly what it sounds like. This is when someone uses his or her voice to search online, as opposed to the more traditional method of typing a query into a search engine.
Although voice search is still in its infancy – at least when compared to search engines as a whole – this trend is beginning to pick up with each passing day.
For this reason, business owners and marketing professionals need to take notice. This is changing the world of search in many ways, and you may be able to use it to your advantage in regards to generating more traffic to your website.
There aren’t too many voice search statistics out there just yet, but here’s one that’s worth noting (shared by Search Engine Land):
“Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches.”
This goes a long way in showing that voice search, at least as it pertains to Android devices, is quickly gaining steam.
Things You Need to Know
Now that we have discussed the basics of voice search, while also showing just how big it could become in the years to follow, it’s time to turn your attention to what this means for your business.
Let’s touch on a few important details:
- The Impact of Search on SEO
When you think about what you should and shouldn’t be doing in regards to your SEO plan, voice search may never come to mind. You need to change your approach, as optimizing for voice search will be imperative in the years to come.
Remember this: voice search queries are typically longer than text based searches, with many people using complete sentences. An example of this would be something like “what are the best restaurants in Chicago, Illinois” or “what times does the XXXX close in Los Angeles, California?”
- Focus on What Consumers Actually Mean
Since voice search and traditional searches are so different, you need to think long and hard about what consumers actually mean when they conduct a voice search.
An example of this would be focusing your efforts on long tail keywords, since many voice searches are complete sentences.
In an overall sense, trial and error will be important to your success.
- Keyword Research is More Important than Ever
Keyword research has been a big part of the SEO game for many years. It doesn’t matter what type of business you have, you need to know which keywords people are searching for. This allows you to optimize your content accordingly.
With voice search, you need to take your keyword research to the next level. Here’s why: you have to find out how your target audience is phrasing questions verbally. You need to know the search terms that people are most likely to use with voice search.
Gone are the days when you could focus on a specific keyword. You now have to go deeper than this, knowing that the way people speak out loud is different than what they type into a search engine.
Voice search is changing the way people gather information, so there’s no better time than now to understand how this can impact your business.
Google shares information on this on its website, but you don’t want to stop at what you find online. If you truly want to win at the voice search game, you need to implement a strategy that will help you understand what your target audience is looking for. It may take some time, but the work you put in upfront will be well worth it in the end.
What are your thoughts on voice search and how it will impact your business? Are you beginning to put more time and money into figuring this out? Share your thoughts and approach in the comment section below.
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