How To Successfully Market Your Dropship Business
The goal for any dropshipping business is to make money while you sleep. After all, that’s the dream, right?
Yet, getting to that point is no easy task. With over 180,000 live eCommerce sites on the web right now, that’s some stiff competition, and considering the dropshipping model of playing the intermediary, it can be tough to get ahead. That is, if you aren’t marketing yourself correctly.
Even though with dropshipping you’re in a pretty cutthroat field, not everyone takes the time to promote and expand their business properly. However, with the right blend of tools, knowledge, and passion, your dropshipping business could be incredibly successful. Here’s how:
Come Up With Content People Want To Read
While most companies would agree that they need a blog, not too many folks know how to use them effectively. According to Hubspot, 53% of marketers consider their blog a top marketing priority, and rightfully so. Your blog isn’t just where people are going to learn about you, your products, or even what you’ve been up to; it’s a chance to show what separates yourself from the competition. But to do that, you first have to decide what your content strategy entails.
A content strategy should be a blend between what you’re passionate about with your industry in combination with what’s currently being talked about. This is where your brand’s voice should shine through in compiling a consistent narrative that fits within the greater mission you’re trying to achieve. For example, if you’re looking to sell the latest men’s wear at an affordable price, then talk about the empowerment of fashion or why looking good can be a great self-esteem booster. Additionally, become a tastemaker via your knowledge base, including educating your consumers on the things they didn’t know. The goal here is to start to construct a community, something you might have to start getting social to accomplish.
As a retailer, social media is going to be one of the most powerful tools you have for promotion. This is an excellent medium to show off your goods, lifestyle, and even sales/specials. However, compiling a social media strategy isn’t as easy as just posting what you feel. You need to have a consistent schedule with an end goal of your product.
According to Pew Research, 68% of U.S. citizens are on Facebook, with an additional 28% on Instagram. That’s a pretty vast audience for you to tackle, so you need to hone in on the specific audience you’re after. To begin, take out a calendar and write down the posts you’re going to make each day, as well as possibly run A/B tests on things like copy, images, product styles, etc. A tool like Buffer can help with this tremendously. Additionally, try also to integrate the content from your blog into posts as well, linking back to your site. The overarching goal is to have a call-to-action or a particular place you want someone to land in deciding to purchase something.
Don’t Forget To Update Your Current Customers
After you’ve established a bit of a following, it’s important to keep communications between your current and potential customers consistent. This involves finding a balance on what you post as beneficial to both audiences, as well as still educational and entertaining. An excellent strategy for current customers is to have them sign up for an email newsletter, which is one of the best marketing tools out.
Email newsletters have been known to provide some of the highest ROI’s of digital marketing. A study by the DMA found the average return hovering around $38 per email sent, which is a pretty significant statistic when you factor in that sending emails is relatively inexpensive. In terms of execution, I’d suggest starting out with just updates on new products and services. Once you start getting a feel for things, try venturing into something like a flash sale, where you offer a discount code to customers for a limited time. It’s important to note that the copy you have as your subject line and body need to be in tip-top shape, as well as designed well. This includes possibly running A/B tests similar to what we mentioned above, to which something like MailChimp can be a great place to get started.
Having a dropshipping business can be an excellent way to make some side income that could eventually become your main gig. What’re some strategies you’ve thought about using to market yourself to this point? Comment with your thoughts below.