How To Make Your Music Journalism Blog Successful | 180fusion

If you love music and writing, then one of the best things you can do with your passion and your skills is starting a music journalism blog. It’s the perfect excuse to head out to your favorite venues, listen to your favorite artists, and head back home with your recordings, photos, and videos to entertain yourself with before starting to write. And then once you do write, you get into the descriptions of the beat of the drums, you reread your notes from your interview with the frontman and jot them down, and you’re suddenly writing one of your best music journalism blog posts.

But lately, you’ve been thinking that you want to do more than just write. You want your blog to be successful. You want people to start recognizing your name, whether it’s the venues you visit or listeners of a podcast. And ideally, your blog will eventually turn into a career in music journalism. So if you’re ready to succeed, check out these tips.

1) Prioritize the aesthetics of your site

In the same way that a musician has to worry about their recordings being super high-quality so that each note is captured, you have to think about how readers are going to enjoy the look of your blog while they read. If the font is weird or too small, or if the way the site is organized doesn’t make much sense, then readers aren’t going to enjoy writing your content no matter how good it is. Additionally, it’s important that the images you load look good, as well as the videos–and they need to load quickly. It takes users about 0.05 seconds to form an opinion about your website, so all of these elements make a huge difference.

Luckily, if you aren’t a web design genius, that’s okay. There are great templates on Wix.com and WordPress that make it easy for anyone to create a beautiful website. Remember to have a section where your posts appear, but also an about me section, social media buttons, and recordings from gigs.

2) Connect on social media

Speaking of social media buttons, there’s a reason why they’re so important: they’re the key to stay connected in our super-connected world. Just think about it: 79 percent of Americans use Facebook, with Instagram coming in next at 32 percent. And when it comes to the music industry, this is even truer. Musicians are always traveling on tour with their roadies, and they’re meeting new people everywhere they go, from music journalists like you to other musicians to potential lifelong fans. Because you’re now part of this world, you need to be ready to connect with as many people as you can.

Additionally, you’ll connect with people you would’ve never expected to before. You’ll find new music bloggers you can learn lessons from (and maybe even collaborate on writing with), musicians will start following you and asking you to review their work, and you might even make some contacts in magazines that will eventually hire you. Get on Twitter, Instagram, and Facebook, and every time you write a new blog post, share it on these platforms.

3) Write awesome content

We’re guessing that, if you’re passionate about your blog, you’ve got some practice writing already. But like many music journalists who’ve come before you, you might be better at appreciating music and being moved by it than you are at actually expressing what that feeling is like on the page. That means there’s the danger that your content might be lacking in being awesome. Whether it’s because there are typos all over the place, or it’s something more subtle like voice or paragraph structure, it’s worth taking some time to write better. You can hire a writing coach online, or take free lessons. Asking other music writers for their opinion is helpful, too.

Because at this point, Google’s algorithms have become so complex that it’s not just about the right keywords anymore or optimizing your images and meta tags (of course, this is important, too). Blogging makes up 65 percent of content marketing tactics, which goes to show how effective it is for businesses. So if your blog is your business, you can see how important it is to blog well. The writing has to be something so transformative and beautiful that it makes your readers feel like they’re right there with you at the gig.

These are some of the best ways to be successful as a music journalism blogger. What got you interested in the music journalism business?