5 Types of Marketing Professionals to Hire in 2018 | 180fusion

Are you hoping to expand your marketing team in 2018? Have you come to realize you need to hire workers for specific tasks? Are you unsure of what talent you need to reach your marketing goals?

With the new year in full swing, it’s time to review your marketing strategy with an eye toward improving your results over the next 12 months.

While there are some things you can do on your own, there’s nothing wrong with hiring some extra help. Maybe you only need to add one more key person to your team, or maybe you need to build your marketing department from the ground up; either way, here are five types of marketing professionals you should think about hiring to grow your business in 2018:

  1. Chief Marketing Officer

Do you need someone to take full control of all marketing-related activities in your business? Do you want someone on your team with years of experience and advanced knowledge in a variety of marketing strategies and someone who can help you manage your marketing team more effectively?

This is where a chief marketing officer (CMO) comes in to help. According to PayScale, the average CMO earns approximately $160,000 a year, which means this won’t be a cheap hire, but if you’re trying to scale your business, it may be a wise investment. Despite the high cost of this hire, the right person could give your business a huge return on its investment.

  1. Social Media Assistant

Let’s face it: social media is bigger than ever before. People from all walks of life are spending hours on Twitter, Instagram, Facebook, LinkedIn, and a variety of other social media sites. For example, TechCrunch reported late last year that Instagram had reached an astounding 800 million monthly active users, which means with the right strategy and social media campaign, your business can tap into a huge, international audience.

If you don’t have the time to implement a strong and consistent social media marketing presence, consider bringing a social media assistant into your company. You can rely on this person to create updates, share content, converse with your audience, and much more.

  1. Content Writer

Content is king when it comes to online marketing, so you need to do whatever it takes to create as much  as quality content as possible. Since high-quality, varied content is an absolute necessity in today’s online world, you don’t want to pass the responsibility of content creation to just anyone. Instead, you need to hire someone who knows what it takes to generate the kind of content that attracts your target audience and drives conversions.

Get this: HubSpot notes that more than 50 percent of marketing professionals consider blog content creation their number one marketing priority. If this sounds familiar to you, start doing whatever it takes to keep a fresh flow of content moving through the pipeline. If you don’t already have a dedicated content writer (or a team of writers) developing web content for you, your life is about to get much, much easier.

  1. Video Creation Professional

According to WordStream, 87 percent of online marketers are using some form of video content, since it attracts substantially more attention and engagement than written content alone. If you’re not already among this group, don’t risk being left behind in the new year as more businesses incorporate video and streaming content into their repertoire.

A video creation professional can help you generate content ideas and execute your strategy effectively; generating and editing video content can be a time-consuming challenge, especially if you don’t know much about video creation. Instead of leaving your business’s video content to a bunch of amateurs, develop professional videos that appeal to your audience by hiring a video professional.

  1. Virtual Assistant

Do you ever wonder what it would be like to have a virtual assistant who can help with all those “small” marketing tasks you don’t want (or don’t have time) to take on? This could include things like putting together slide decks and updating spreadsheets with new prospect data.

According to UpWork, a virtual assistant costs somewhere between $18 and $35 per hour, on average, which is completely reasonable for this versatile team player. Although a virtual assistant may not sound like your company’s most pressing need, you might be surprised what wonders these professionals can accomplish for your business.

Final Thoughts

While there are many types of marketing professionals you can bring into your company, these five are among the most common and can bring you the most bang for your buck. An SEM or SEO agency is a surefire solution to let the professionals do exactly what they do best. The same goes for sourcing an affiliate management agency.   In-house sourcing can be extremely cost prohibitive.  Even if you only make one hire for the time being, it could be the difference between success and failure in the months to come.

What marketing professionals do you have on your team, and how are they making your business more productive this year? Share your insights in the comments.