What do you see when you look at your SEO plan? Are you hoping to make a few changes for the better, or are you okay with where things stand right now? Do you have a strategy in place for bigger and better things in 2018?
There’s nothing worse than finding that your SEO plan is far from perfect. However, this isn’t the end of the world. With the right approach in the future, you will find yourself on the path to success.
One of the first things you should do is make note of any mistakes you’re making with your SEO. With this list in hand, you can take immediate action in regards to eliminating these mistakes once and for all.
From there, it’s time to set a few goals. Think about this in the same manner as your personal life, such as your finances. For instance, if you have credit card debt, you need to find out why this happened and then implement a plan for making things right in the future.
Your SEO plan is no different. Determine what went wrong and then set short and long term goals that will keep you in order in the future.
Now that we have that out of the way, let’s examine five fixes you may need to make in 2018:
- Low Quality Link Building
There used to be a time when every link was a good link, but those days are long gone.
Now, if you take this approach, you could find yourself dealing with a Google penalty.
Low quality link building is something you need to eliminate today (not tomorrow). If you continue down this path, you may cause so much damage that your rankings disappear forever.
- Ignoring On-Site SEO
It’s easy to get so caught up in link building that you overlook the importance of solid on-site SEO.
From the title tags to the keywords, you must excel in this area if you want to win big in the search engine game.
- Being in a Hurry
This is something that gets many people in trouble. You have the best intentions, but you don’t have any patience. Instead of taking the slow and steady approach, you get too far ahead of yourself.
Making your way to the top of Google is a long term play. You aren’t going to achieve this overnight, so you shouldn’t attempt to do so.
There’s nothing wrong with having short term goals, but make sure they’re realistic. Don’t set your sights too high, as this could lead you to become impatient (and make silly mistakes).
- You Don’t Have Enough Help
If you have a lot of work on your plate – such as other marketing related activities – it’s easy to overlook the importance of a steady focus on SEO.
One of the best things you can do is find someone who can help with all your SEO related projects. Sometimes, all it takes is one person to really make progress.
- No Plan at All
Creating a successful SEO strategy is easier said than done. This is why so many people overlook the importance, thus diving right in with no real idea of what they want to accomplish.
A dedicated plan is an absolute must, as this will provide guidance and keep you on track as the days go by.
Just the same as a business plan, you’ll find yourself turning to your SEO strategy for advice on what to do next.
These are just a few of the many things that could be wrong with your SEO plan, as well as some ideas for finding a solution.
Once you feel better about your SEO plan and where things are headed, you can be confident in your ability to reach the top of the search engines at some point in the future.
What do you think about when you review your SEO plan? Do you feel good about where you are headed, or do you need to make some changes? Share your thoughts and past experiences in the comment section below. Your advice can help others make more informed decisions.
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