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Case Study: Local SEO

Case Study: Local SEO


Type of Site: is a local venue just outside Brooklyn, NY that specializes in hosting weddings, proms, formal dinners, and other celebrations and events.

The Situation: Medina Hall came to 180fusion to get assistance being found locally in New York City for online searches related to “event centers.” Because the event venue industry in New York City is incredibly competitive and the number of internet leads they were receiving had reached an all-time low, they decided to partner with SEO professionals to reverse the trend, and selected 180fusion as their partner

The Solution: The 180fusion SEO team immediately claimed and optimized the Medina Hall local listing page for Google Places (My Business) and 60 more of the top online portals, including Bing Local, Yahoo! Local, Mapquest, MerchantCircle, and Yellow Pages. Next, the team corrected NAP information (name address, phone number) to ensure that it was 100% consistent across all mentions of the business across the web. Finally, posts were scheduled and deployed on the Google+ social media network and authoritative inbound links were acquired to increase trust signals being sent to search engines.

The Results: Thanks to 180fusion, Medina Hall now ranks in the Top 3 positions in Google Search for ALL 15 of their targeted keywords in their local area, and inbound phone calls from Google Search are now their #1 source of new business!



Contact 180fusion to find out how we can help local clients find your business online.

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