7 SEO Hacks You Need to Know | 180fusion

Search Engine Optimization–SEO for short, this term is certainly something you’ve stumbled across if you’ve had to write any content. Whether this is content that appears in your blog, or in an email newsletter, or on your Twitter or Facebook social media page, you’ve come to realize quite quickly that the success of your company can hinge on just how high up you score on a Google or Bing search results page.

After all, if someone is searching for your service or product, and your product doesn’t show up until page 3 of the results–well, we know what that means. It’s more or less a digital death sentence. That’s why it’s essential to know the ins-and-outs of SEO–and with these hacks, you’ll be well on your way to success.

1) Monitor your search standings

One of the most important aspects of SEO is being able to track your actual search standings–after all, if you’re putting in a lot of effort into improving your SEO, you’ll want to see if your strategies are actually working. That’s why it’s important to use tools such as Alexa and Google toolbar to be aware of your search standings as they change through time.

2) Find the right keywords

Finding the right keywords isn’t only about imagining your ideal consumer, and thinking, “What would I search on Google if I were them?” It’s a good place to start, but the more data you have, the better–you’ll have more success with qualitative instead of quantitative data. Instead, you’ll want to use tools such as Google Adwords, or sending your consumers surveys to determine exactly what they need and what actual words they’re typing into search engines.

3) Research the competition 

Another good way to find out what keywords are most successful–and what kinds of topics are the most searched for and useful for your ideal consumers–is by researching the content that comes up when you complete a search related to your service or product generally. What key words pop up the most in the first 10 results (in other words, your competitor’s’ content)? And how can the content serve your ideal consumer even better? If you find out how, then you can make yourself stand out even more from the crowd.

4) Remove anything that slows down your site

If your site is slow, this is a problem for two reasons. For one, it’s going to drive consumers away–40% of visitors will leave a site if it’s too slow, and 80% will never, ever return. For another, as of 2010, Google actually lowers the SEO ranking of a site if it takes too long to load. In other words, this makes your SEO weaker. So if you want to work on making your site load faster, check out this guide from Quick Sprout to get started.

5) Optimize your images

Something that a lot of content writers don’t realize is that it’s not just the text that they can optimize for SEO. Images are a great resource for strengthening SEO, too. You just need to know the right strategies, which include: using Alt text to describe the images and adding keywords in the text; using keywords in image file names (separated with dashes); keeping all image files in a dedicated folder in your site (i.e. www.mywebsite.com/images); ensuring the image is not too large so it doesn’t slow down the site. Additionally, having images in your content has the added benefit of making it a more pleasant read for your site visitors.

6) Write high-quality content–and often, too

This may seem like an obvious hack to state, but the fact is that many companies focus so much on keywords and coming up with clever ways to optimize images and tweeting all the right tweets that they don’t realize just how important writing high-quality content is. At the end of the day, it’s high-quality content–that’s well written and genuinely beneficial to your ideal consumers–that will over time get you more site visitors and loyal customers. After all, according to InsideView, B2B marketers who used blogs generated 67% more leads than those who didn’t.

7) Link, link, link

Another way to get better SEO is by linking. This means linking to pages in your website from your blog posts (especially ones that are relevant to readers who are reading the current content), linking to pages on other websites (which demonstrates to Google and other search engines that you are a legitimate enough authority to link not only to yourself but to other useful information), and finding ways to get others to link to you (for example, influencers). To learn more about link building, check out this article from WordStream.

As you can see, SEO can be quite a tricky process–but, luckily, the more you practice at it, the better you’ll get. Eventually, you’ll have a good idea of what sounds natural, what your consumers are more likely to read, and which sites are best to link to and from. The more you practice with these hacks, the higher you’ll rank as time goes by.

What SEO hacks do you use? How have they affected your rankings?