Are you the type of person who finds it a challenge to build backlinks? Are you concerned that this is holding your website back from reaching the top of the search engine rankings? Are you ready to make a change for the better in the days and weeks to come?
While there are many things you should and shouldn’t be doing in regards to SEO, here’s something to remember: building high quality links is one of the best ways to move your website to the top of the rankings.
Many people shy away from link building for two reasons;
- They don’t know where to start (so they think it’s too hard)
- They are concerned about building low quality links that could result in a penalty
While these are valid concerns, neither one should stop you dead in your tracks. There are many steps you can take to build backlinks without trying too hard. You read that right: this isn’t rocket science.
Here are five methods to implement the second you get a chance:
- Create High Quality Content
Do you have a content creation plan in place? Are you confident in your ability to create high quality content, day in and day out?
The nice thing about creating high quality content is that it will eventually generate backlinks without any additional effort on your part. Sure, it can take some time for this to happen, but as long as you stick with your plan it will payoff in the long run.
Don’t skimp when it comes to your blog content. It doesn’t matter if you create your own content or hire a professional who specializes in blog content, there is nothing more important than quality. It will eventually lead to links.
- Share on Social Media
It’s one thing to create high quality blog content, but another thing entirely to let others know about it.
You should do whatever it takes to share your content on social media, which means taking advantage of all the most popular platforms.
Tip: The more you use social media the easier it becomes to see which platform is generating the most bang for your buck. While some people win big with Twitter, others find that their Facebook or LinkedIn audience is more receptive.
- Use Email to Your Advantage
In addition to social media, you can also use email to spread the word about your recently published content.
For example, make a list of the top 10 influencers in your space. From there, send a brief email introducing your content.
You don’t have to ask for a backlink. Simply sharing the content is good enough. If the person likes what they see, there’s a chance they will link back to it in the future and/or share on social media.
- Mention Others in Your Content
Here’s something to try: mention at least five other people or brands in each blog post.
From there, reach out to the person or company to let them know that you included them in your post. Not only does this improve the likelihood of a backlink, but it can drive traffic to your site as well. It’s a true win-win.
- Just Ask
If you’re tired of beating yourself up, take the easy way out and ask others for a link back to your website.
To make this work, you need to have something special to share. For example, create a high quality guide that’s better than anything else in your industry. This gives you a way to break the ice, thus making it easier to make your request.
Even if you have made mistakes with your SEO in the past, it doesn’t mean you have to do so in the future. This is particularly true when it comes to building backlinks.
What are your thoughts on link building? Do you find yourself struggling to keep pace with your competitors? Are you spending too much time and money on this task? Share your personal link building strategy in the comment section below. You never know if you’ll say something that helps someone else reach his or her goals.
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