Google Touts Their 2010 Economic Impact
Over on Google’s official blog, they have an entry in which they take an opportunity, as part of National Small Business Week, to tout their own impact on the economy in 2010. They give an example of Everblue – a company founded by two veteran brothers to help make “the U.S. more energy independent by helping people get certified in sustainable building practices”. With Google’s help (by using AdWords, of course) their company has now quadrupled in size, and employs eighty people.
The post then goes onto say that Google provided “$64 billion of economic activity to businesses, website publishers and non-profits in 2010”. That’s no small feat, to be sure. Apparently, for every one dollar a business spends on Google AdWords, they receive on average eight dollars in profit through AdWords and general search. This means that, ultimately, a good Pay Per Click (PPC) management campaign should be part of any viable Internet marketing plan.