Google Extends Length of Page Titles/Meta Descriptions
Prior to yesterday’s discovery, Google’s organic search results on the search engine results page were limited to 500 pixels wide. Now, the results are 600 pixels wide.
As a site owner or SEO company, what does this mean for you?
The length for Google page titles used to be about 60 characters—keep in mind that the length is measured in pixels, and not characters. However, the length tends to be relatively standard. This is an increase of about 10-15 characters, which is the difference between about two-three words, depending on the length of the words and the letters used.
Meta descriptions have increased by about 16-20 characters per line, depending on the words and letters used. For instance, the letter “l” takes up fewer pixels than the letter “w”, and will reduce the amount of pixels and space used. While the meta descriptions are wider, the amount of characters/pixels seen per meta description has not increased from the standard 150-160 length.
If you were formerly struggling with the restrictions of page titles, you now have the freedom to integrate more keywords, your brand name, or even a little elaboration (just a little). Seeing as the length of meta descriptions hasn’t changed, you are still constrained to the 150-160 characters.
Nobody is sure whether or not this change is permanent, and if it will be accompanied by other changes in the future. Perhaps Google will begin expanding the required character count of meta descriptions with the expansion of the width of the organic search result. Regardless, it may be time to update your page titles, and revise your meta descriptions to ensure they are within the constraints.