Top Tips for Facebook Engagement
The fact is, Facebook engagement is one of the most important forms of social media engagement for any business. When was the last time you scrolled through your Facebook feed, catching up with friends and checking your notifications? Probably at most twenty minutes ago. And when was the last time you found out about a product or service you needed while on Facebook? And when running your own business or blog, how often do your customers use this platform to get in touch with you? Sure, Twitter and Instagram are important, too–but it’s a fact that Facebook engagement is a top priority for business leaders.
And when it comes to engagement, it’s important to stay as informed as possible–which is why we’ve put together this list of tips you can use to improve your Facebook engagement even more:
1 Post at the right time
If you’re posting at midnight, after finally typing up that blog post or new company announcement you’ve been working on all day, then no one’s going to read your post. Even if it’s available for them later, by the time your potential customers wake up the next morning, there’s going to be a ton of other information on their newsfeed–your post will be all the way down at the bottom. And however loyal your customers are, you can’t expect them to be constantly visiting your page to see if there are any updates.
According to Hootsuite, even though the News Feed algorithm hugely complicated knowing when the best time to post is, there are still some publishing times that generate more likes, comments, shares, and clicks: “The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday. And on Saturday and Sunday between 12 p.m. and 1 p.m.”
And if you want to organize your posts in advance so they come out at these times every week–cutting down your management time by 90 percent–consider using DrumUp.
2 Include a call-to-action (CTA) button
According to HubSpot, “since Facebook first launched the feature in December 2014, the options for brands to add call-to-action buttons to their Facebook Page’s have vastly expanded. These are things like ‘Watch Video,’ ‘Sign Up,’ or ‘Book Now’ — and each can be customized with a destination URL or piece of content of their choosing.” If you’re already using Facebook for marketing, then doesn’t it make sense to engage your Facebook visitors so that they can get involved? Click on something and learn more–whether that’s subscribing to your newsletter or visiting your page to buy products with a discount?
The fact is, calls-to-action are highly effective, so they should be on Facebook as well as your other platforms, too. According to WordStream, emails with a single call-to-action increased clicks 371 percent and sales 1617 percent. So if you want to write up the best CTA possible, take a look at this guide to get inspired.
3 Share your fans’ posts
Are there some people out there who love your product so much that they’re always posting pictures of them on Instagram? Or you did such a great job with your business’s accounting services that one of your clients posted about it on Twitter? Well, the next time there’s a post made on any social media platform, including Facebook, that’ll immediately make your customers feel like they’re being heard and like they matter. Especially if many of your customers are millennials and Gen Zers, this is a key way of drawing them to your Facebook site over and over again.
Just remember–if you’re going to share your customers’ content, photos are your best bet, because they get 39 percent more interaction than other kinds of posts, and the same goes for length, with shorter posts getting 23 percent more interaction than longer ones.
4 Get feedback from your customers
Because of the way Facebook works–with people eager to comment on posts, and share them–it’s a great way for you to get automatic feedback from your customer base. According to Social Media Examiner, “People love giving feedback. When you ask for input the right way, your audience will jump on board and be quick to respond. The added benefit is you can uncover opportunities to improve your business and delight your customers.” It’s more personal than surveys, and gets people involved with your brand, too.
Considering that Facebook takes up 22 percent of the time that Americans spend on their phones, there’s definitely someone out there who’ll run into your post while scrolling and leave a comment that can make all the difference to your company.
By using these tips, you’re sure to get even more engagement on your Facebook account–which will lead you straight to success. What strategies are you using to get more engagement with your customers on your business’s social media platforms?