Facebook Promotions Policies Updated, Loosened
According to Marketing Pilgrim and confirmed by Inside Facebook, Facebook has recently pulled back some of their restrictions on the promotions that companies can use on their pages. These restrictions included age, residency and various industries such as tobacco, gambling, alcohol and so on.
While Facebook must still comply with the restrictions found in the various jurisdictions where these promotions are held, it no longer has to apply its own restrictions that seemed originally intent on backing up the various laws and restrictions found in these jurisdictions.
What does this mean? It seems as if Facebook wants to wash its hands of policing its own restrictions and would rather have local municipalities do it for them, at least that’s what I’m getting when reading this. What do you think?