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Facebook Allows Branded Photo Tagging

Facebook has allowed users to tag their photos for a long time, allowing friends and family to be easily identified. According to Marketing Pilgrim, Facebook is now taking that tagging ability one step further by allowing you to not only tag your friends and family, but now allowing owners of Facebook Pages to tag products and celebrities as well.

As you can see on Facebook’s blog, they have examples of tagging a celebrity such as Kanye West, as well as a brand like Coca Cola. For those looking to advertise on Facebook, the potential for this is enormous, allowing the visibility of brands to be increased dramatically. Thankfully, if you’re a Page owner concerned about privacy, you can disable this feature.

What do you think of this new addition?

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