3 Digital Marketing Strategies You Can Master On A Shoestring Budget | 180fusion

Digital marketing is somewhat like going to the gym; some people use the equipment all the time without any results, while others go less often but maximize their efforts while there. If your business isn’t getting the most out of your digital marketing strategies, you should check out some of these cost-efficient methods that really work to boost business.

SEO

Perhaps one of the most effective marketing strategies you could adopt, SEO (search engine optimization) can help you gain visibility and earn more website traffic on your page. If you’re not familiar with it, SEO is the process which determines how highly your website ranks on Google when a consumer enters certain search terms. For example, if I were to Google “dog wash Cleveland,” the top results not marked as ads are those with the highest SEO rankings.

Make no mistake; this is one the biggest ways people discover your business. According to Junto, 93 percent of online experiences begin with a search. If you’re just starting out in your SEO efforts, first ask yourself how people are discovering your business and what they’re searching for to find you. It helps to think about what your current customers are looking for, as well as what separates you from your competition. For example, if I’m the only clothing store in town with the brand APC in stock, I would make it an SEO goal to include the words “APC” and the city name in my blog posts, web content, and meta-tags.

Although it sounds like a tedious process, once you get into the habit of including SEO, you’ll be much more comfortable with the process moving forward. Still, it’s important to read up on the latest news since SEO processes are constantly changing, and be sure to check out some common mistakes you might be making.

Social Media

While many of us are already using social media, that doesn’t necessarily mean we’re getting the best ROI from our efforts. After all, social media is a huge landscape, with a global user population growth of 121 million in quarter two of last year alone, according to We Are Social. And while those numbers vary depending on platform, consumer engagement, and industry, the principle remains the same — if there’s an audience out there for your brand, they’re on social media.

No matter what your current social media marketing strategies look like, assess your current efforts to see what has been successful and what your target audience is engaging with online. Remember that you want to be where your customers are; B2B companies will likely find more success building a presence on LinkedIn or Twitter, while B2C brands will want to invest more time in their Facebook and Instagram strategies. You don’t want to invest marketing resources into advertising on Facebook if your potential customer base is on Snapchat, so find the social media platform that will give your business the most organic reach.

When it comes to social media marketing, consistency is key, so create a calendar of posts and consider using the scheduled post features available in many social media platforms (like Facebook) today.  Your content should be varied, including thoughts on the industry, company announcements, short interviews, and even event recaps, utilizing each platform’s best practices, like geotags and hashtags. Social media marketing should be a fun experience that showcases your brand’s personality to generate inbound traffic and consumer engagement. When used effectively, social media marketing can have a huge return.

Email Marketing

Although email campaigns are increasingly underrated by most companies, email marketing is absolutely still one of the most lucrative digital marketing tools available to businesses. According to Constant Contact, every dollar spent on email marketing sees an average return of $38, which is no small chunk of change. Email marketing campaigns may take a substantial amount of effort to get running (and attract customer attention), but it’s still a surefire way to gain more customers and well worth the investment of time and resources. If you haven’t already, start compiling a mailing list of all your customers.

Email marketing can be particularly tedious, so pay meticulous attention to everything from the length of the email to the timing of your blasts, since it all affects your click-thru rates and conversions. For example, Hubspot has noted that 11:00 AM has the highest click-thru rate for email, but if you’re a B2C brand you may find you have more traction in the evenings, when your customers have time to browse and shop. Do some A/B testing on what works best for your unique situation, because although it does take some planning and consideration, email marketing can seriously boost your bottom line.

What are some digital marketing strategies you’ve found most successful?