Organic Digital Marketing
Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere.
To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid search results.
It’s likely been pounded into your head a thousand times. But, let me pound it into your head a little more:
Content and Keywords Matter
While “keyword stuffing” will knock you out of the rankings, implementing useful keywords into a field of extensive, informative, and educational content bodes well for your rankings. Best practices recommend between 500-1000 words per page—while this seems excessive, it’s entirely possible to accomplish. However, in your pursuit of maximizing your word count, be wary of duplicating any content. Any duplicate content can affect your rankings. If you are having difficulty, try re-wording certain sentences, or using a thesaurus tool to find alternative words.
You need to build links within your site, and external links that lead to your site. If you choose to build an external link portfolio, it’s important to avoid spamming other websites with your links. One of the most effective ways to build an external link portfolio is to circulate blogs, articles, videos, etc. on social media sites. Facebook, Twitter, and LinkedIn have high domain authority. By generating traffic from these sites, you are more likely to rise in the rankings, and see an increase in traffic to your site.
Consider becoming an affiliate with larger, more recognized brands. Constantly update your website content, implement new pages, and search for opportunities to better your content. Constantly do what you can to increase your social media presence, and engage your followers with interesting content.
Organic marketing, while relatively straightforward, still requires a degree of understanding and thoroughness. Consider contacting 180fusion for recommendations, or our affordable SEO services.