8 Great Tips for Awesome Content Writing
So you’ve got a new startup, and you’ve assembled a great team, and you feel completely ready to get your place on the map. After all, it’s been your dream for years to sell your unique, exciting service, and now that everything’s ready, it’s time to get the word out. The problem is, though, that as you research your competitors and other startups out there, you realize that one of the most important things you have to work on is your blog. Your online presence. Your brand and your voice. In other words, you have to focus on your words.
But for many startups, writing content well can be quite the challenge. After all, if everyone on your team knows more about credit cards and bank transfers than they know about using the right hashtags to attract your ideal consumers, then you’ve got a problem. Luckily, however, there are some strategies that can help you out, and fast.
1) Pick a great title
What’s in a name? Well, apparently, a lot. After all, whenever any potential website visitor is doing a Google search and your content pops up, the first thing they’re going to see is the title of the blog post, along with the first few words of the content itself. So make sure your titles are attention-grabbing and short enough that they won’t get cut off. For a list of attention-grabbing titles to get inspired, check out this list of 100 title templates.
2) Use attention-grabbing words
But your title being interesting isn’t enough. In addition, you’re going to want to ensure that you use attention-grabbing words both in your title and the content that comes after it. Need some examples? Make sure you take a look at this list of 189 powerful words to ramp up the power of your content, and keep those readers’ eyes glued to the screen.
3) Utilize SEO–but don’t overdo it
Search Engine Optimization (SEO) is one of those words that a lot of people throw around–but that doesn’t mean everyone knows how it works. Essentially, it’s about using the right keywords to match with the searches that your ideal consumers are completing, and using other strategies to outrank other sites on a Google search. But it’s more complicated than it looks on the surface. So it’s worth taking a free training course (such as this one available for free from HubSpot)–and reviewing what mistakes you may be making already.
4) Write short sentences
Write. Short. Sentences. We cannot emphasize this enough. Readers’ attention spans are only going to last so long, especially when they’re reading a large number of articles online. If you’re lucky, they’ll scan your article. Just think about it–when was the last time you read an article all the way through? So you’ll want to keep your sentences short, and break up your article with relevant media to keep readers interested.
5) Include lists
For the very reason mentioned in the last point–that it takes real concentrated effort for any reader to finish reading an article–you’re going to want to break up your article with lists and headings. One example of this is creating a listicle, which is the kind of article this one you’re reading is. Otherwise, you’ll want to ensure you break up your content every couple paragraphs to keep the content organized and the reader interested.
6) Include images
Images are another great way to break up content. These images can grab reader’s attention from the very beginning, by popping up with your title when shared on social media platform such as Facebook–and, additionally, provide additional information that helps your reader understand something (for example, a graph). You’ll also be able to get more SEO points by optimizing your images for SEO–which you can learn more about here.
7) Include videos
Did you know that consumers are four times more likely to watch a video about a product than read content about it? That doesn’t mean, of course, that you’ll have to give up completely on writing content–diversity of content is key–but if you present your written content with videos, then readers are going to be more likely to click and then read what’s presented below the video.
8) Research your ideal consumer
Of course, however great your content is, if it’s not geared toward your ideal consumer, then you’re not going to be getting the right readers at all. And that means less business, at the end of the day, and less success for you. So if you want to reach out to your ideal consumers, you’re going to have to do a little research. Luckily, HubSpot’s got a great, free guide on how to identify your ideal consumer.
As you can see, even though it can be a bit challenging and tricky, there are some great strategies you can use to create awesome content. Which means that, before you know it, you’ll be getting lots of visitors to your site–which is the first step in getting your startup on the map.
Are you working on your content strategy? How do you draw more visitors to your site?