5 Strategies for Your Content To Get More Clicks | 180fusion

It goes without saying that almost every content marketer is looking for a leg up. From how to capitalize on social media to what SEO strategies might be advantageous, the possibilities are endless. And if you’ve been wondering what some ways you can gain more clicks for your content are, then I’ve provided a few key strategies below:

Start With Mobile

As one of the primary places where we read content, mobile is a necessity to perfect. Not only is this a key principle in the length of content that you write or produce, but additionally the user experience that your visitors experience on your site. UX is one of the important aspects of any website because as noted by Impact Bound, 52 percent of users say that a bad user experience will cause them to leave a site. And if your mobile experience isn’t at its prime, then you could possibly be missing out on quite a bit of traffic.

One of the most obvious places to start is with your own phone, seeing what it would be like objectively for yourself as a visitor. Check out for any glaring errors, including missized text, as well as elements hidden on mobile. Ask yourself what it would be like for you to visit this site, including if you’d come back and why. The overarching goal is to find out what your optimal website would look like anywhere, giving you the maximum amount of return on your audience.

Create Stronger Backlink Topics

Another important aspect of getting your work more clicks is the strength of your backlink topics, which can be quite the challenge to master consistently. In fact, according to Smart Insights, approximately 65 percent of marketers say that link building is the most difficult task they face, which it’s easy to see why. Backlinks require a certain type of content production that lends you to be a voice of authority. For example, utilizing research your firm might be in sole possession of or even sourcing from well-constructed surveys.

All-in-all, backlinks are something that won’t come overnight, so give yourself time to go through some trial and error. Additionally, although they’re a great source to share from, don’t make backlinks your sole purpose for content, but rather a part of your larger marketing strategy. All-in-all, look at backlinks as a source for something that you feel adds value to the community you’re a part of.

Have A Brand Worth Sharing

While often an overlooked part of the content, having a sold brand is a must. Not only is this how most people’s first impression will go with your company, but it additionally will give them a scope of what you stand for and who you are. This can be even more important than any advertising or other marketing materials you produce because as noted by Brand Buddha, 72 percent of marketers say that branded content is much more important than advertising. And if you’re looking to garner more traffic for your content, then having a mission people want to be a part of is a must.

Start A Discussion

A big part of successful content marketing is the places people will see this, as well as how you engage with your audience. As noted by DreamGrow, 71 percent of consumers who have a good social media experience are more likely to recommend it to a friend. And if this is something you’ve been lagging on, then getting more active on social is a must. Take a look around at the channels you might need to more engage on, maximizing your marketing efforts to reach their greatest potential.

Don’t Forget About Email

Finally, perhaps one of the best ways to push your content is via email, which by far, is one of the most efficient ways to market. According to Constant Contact, for every dollar spent on email, $38 is seen in return. And if you’re looking for numbers like that, then it might not be a bad idea to get your email marketing game up a little bit.

Make it habit to send something weekly or biweekly, highlighting your top stories. Try to do some A/B testing on which ones might be hitting or not, highlighting what the theme of the story was or headline copy. As you start to do more outreach with this, you’ll pick up on a better flow of what to look for. Because although some of us feel email might not be the most fun medium, it can also be one that will easily gain you more traction.

What are some strategies you use to garner more clicks for your blog? Comment with your insights below!