Did you know that 53 percent of marketing professionals note that blog content creation is at the top of their inbound marketing priority list?
Although this may have been something you avoided in the past, it’s important to get on the right track in the future. As the importance of creating high quality blog content continues to grow, you don’t want to get left behind.
Content marketing has the potential to change the way you do business. It also has the potential to boost your profits and improve your bottom line.
If you’re unsure of how to move forward or wondering if this is right for your business, here are five statistics that will put you on the right path:
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot)
Enough said, right? Companies that are dedicated to posting blog content are finding it easier to generate more traffic to their website.
If you’ve fallen behind in this area, it’s time to pick up the pace. It’s a difficult change at first, but it’s also one that will begin to pay off sooner rather than later.
Everyone wants more traffic. Content marketing can help you get it.
- Content produces brand recall, which increases engagement. (Content Marketing Institute)
There are many reasons to create and distribute high quality content, with brand recall and engagement at the top of the list.
Regardless of company size or industry, one of your primary goals is to create brand recognition. The right type of content allows you to do just that.
With the ability to increase engagement at the same time, it only makes sense to put more resources into your content marketing strategy.
- Approximately 90 percent of companies used content marketing in some form in 2016 (Content Marketing Institute)
It’s hard to imagine a company in today’s day and age that is completely ignoring content marketing, but they do exist.
When you ignore this tactic, you’re missing out on the potential to take your business to the next level. Just as bad is the fact that you’re giving you competition the opportunity to pass you by.
If you want to compete at the top of your space, content marketing is no longer optional. It should be a big part of your marketing strategy as a whole.
- 60 percent of marketers create at least one piece of content each day. (eMarketer)
Yes, it can be a challenge to create a minimum of one piece of content each day. And yes, there will be times when your content falls flat, making you wonder if you’re on the right track.
What matters most is that you devote yourself to creating as much high quality, engaging content as possible. When you do this, you’ll come to find that your efforts are beginning to work in your favor.
If you really want to get serious about content marketing, set the goal of creating two or more pieces of content each day. This will put you ahead of the competition.
- 73% of B2B organizations have a person dedicated to overseeing content marketing strategy. (Kapost)
Are you part of a B2B organization? What system do you have in place for ensuring content marketing success?
This statistic shows that the majority of B2B organizations realize the importance of hiring a marketing professional to focus solely on content marketing.
Small business owners often start out doing everything on their own, including content marketing. Over time, they find that this is no longer feasible due to time constraints. If you don’t want your results to suffer, it’s a good idea to bring on dedicated help.
A simple Google search will turn up thousands upon thousands of content marketing statistics. Some of these will get you excited, others will make you afraid, and a handful may even prove that you’re doing things the right way to this point.
These five content marketing statistics are among the most important, as they will change your outlook on the future.
No matter what you’ve done in the past, you can always devote more resources to content marketing in the future. The opportunity to take advantage is staring you in the face!
What do you think about these content marketing statistics? Will they change your strategy in the future? Share your thoughts in the comment section below.
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