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4 Tips for Managing Your Content

Creating content for your marketing strategy is just one piece of the puzzle; you also have to manage your content. Here are four tips to help you with this process so you can get the most out of the content you create.

1. Know Your Purpose

The first tip for content management occurs before you create anything. You should know why you are creating content and what its purpose will be. Will you be providing information to your customers, proving your expertise, drawing attention to your brand, or do you have some other purpose? The purpose behind your content will often determine what type of content you need.

2. Set Goals

It’s easy to begin producing content for content’s sake, but you must remember that your goal is to increase sales, improve exposure to your company, or to attract more interest. You should set specific, measurable goals that you can review.

Your main goals may also include smaller goals. For instance, you may set a goal to create a white paper about the benefits of using your product. A smaller goal would be to create a blog post that provides an overview of the white paper and tells your audience how to get a copy of it. Another small goal would be to send out a tweet about the blog post or post a link on your Facebook page.

3. Make Sure Your Content Provides Value

You want to make sure that your content is something your followers want to read. To do this, you can follow a few strategies.

  • Add graphics, video, and images to make it more attractive. Use lists and bullet points along with subheadings to break up the text.
  • Make sure to include at least one valuable point or piece of information for your readers.
  • Add a call-to-action with every piece. While you may not want to ask your readers to buy or sign-up for your products or services, you can ask them to respond or share with their friends.

4. Get Your Followers Involved

While you are the expert on your topic, it certainly doesn’t hurt to get your readers involved. Have them suggest topics to cover or create a contest that gets them interested. Have them submit photos and videos that are relevant to your product or service. For instance, a landscaping service can ask users to share photos of their own lawns or gardens. This will help your community of followers grow and increase their involvement with your content.


Managing content can be even harder than creating it in the first place. You have to make sure it has a purpose and that you can measure that purpose by setting clear goals. Then, you have to ensure that it appeals to your audience and draws in new followers. However, one of the primary benefits of content is that it will continue to bring in new people and introduce them to your business long after the creation. That is what makes content and its management an essential part of a successful business marketing strategy.

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