4 Tips For Getting More Leads with Content Marketing | 180fusion

Content is perhaps one of the most competitive fields for marketers right now. In fact, according to Higher Visibility, 75 percent of businesses increased their content marketing budget in 2016. If you’ve been looking to up your content marketing game to compete with industry growth, then I highly suggest you check out a few of the tips we’ve compiled to get you started. Check them out below:

Start With Familiarity

A big problem with content creators is the inability to produce enough work, but a great way to keep up with your posts is by reposting or writing about what’s familiar. As noted by SnapApp, 55 percent of content marketers update old articles, which goes to show how common of a practice that is. If you haven’t considered recycling as a strategy, then looking into reusing what’s familiar is a must.

Start digging through your previous blog posts and see if any could use any updates or new information. Even if it’s a post that doesn’t require much info but is general advice or speculation, it’s not a bad idea to repost those as well, especially if the context of the piece is still relevant. The goal is to republish materials you feel could generate a substantial audience time and time again and to make it worth the effort you put into writing them in the first place.

SEO Is A Must

Another important piece for your content marketing strategy is how well your SEO is performing, as well as how it can be improved. If you’re not familiar, SEO and content marketing are practically second cousins in the digital marketing world, with one hand feeding the other. While you don’t want to fill your articles with too many keywords, as noted by Search Engine Journal, 93 percent of online experiences begin with search, so it is important to keep in mind when building your content structure.

A big portion of your SEO effort for content will be implementing specific terms that work for the pieces you’re trying to promote. For example, if you’re doing an article on summer sports, including the terms summer and sports in the piece as many times as possible (organically, of course) could be advantageous, especially if you’re able to combine these items with local results. The overarching mission of SEO is to be able to target keyword metrics you know people will look up to get to your page, so make it worth the extra research you put in to find the right search terms and keywords.

Keep It Consistent

As many of the best in the business will tell you, a significant part of content marketing is consistency, especially in the volume you’re able to produce. Don’t get too worked up if this isn’t the case for your business, because as noted by marketing guru Neil Patel, 21 percent of businesses say they struggle with producing enough content. However, how you separate yourself from the herd will be what defines you as exceptional moving forward.

A good practice to bear in mind is keeping a calendar of when you’re going to post, as well as what you’re going to post. While it might feel a little overly regimented and lacking in spontaneity, it’ll also hold you accountable to contribute, which is essential moving forward. Because content is king, producing more will always help you reign supreme.

Don’t Neglect Social

Another crucial skill any blogger will tell you to develop is mastering social media, which can be one of the most engaging mediums on which to connect with your audience. Not only is this an excellent way to learn more about what your base is currently talking about, but it’s also how you can continue to grow with them. To do that, you’re going to need to know how your audience behaves on social media in general.

To begin, start looking at the strong points of your blog, as well as how those strengths can bring more traffic. For example, as noted by Dream Grow, visual content is 40 times more likely to be shared on social media than any other type of content, so if you’re able to showcase that visual content, it could be a pretty great position to be in. See what social components you can compile, as this is one aspect you don’t want to miss out on your blog.

What are you most excited about in garnering more leads for your content marketing efforts? Comment with your answers below!