10 Simple “Do’s and Don’ts” of SEO
Whether or not you choose to use an SEO company to optimize your website, there are some very simple measures you can take by yourself. No matter if you are an independent blogger, or a growing business, it is essential to factor some SEO best practices into your strategy.
- DO link back to yourself. Link-building is an important aspect of SEO, and it is critical to integrate internal links into your site. For instance, if you have a contact page, find a way to link to the page that outlines your services. This helps in the SEO rankings process, and helps your page viewers easily navigate your website. It is also important to link to your page from external page sources. Diversify your back-linking and external linking, and never stop building your back-linking (while adhering to Webmaster Guidelines).
- DON’T excessively link externally or internally. Google does not take kindly to this, and it can be very annoying for any page visitors.
- DO optimize keywords when necessary. They can be integrated into your page titles, meta descriptions, alt tags, photo names, and page content.
- DON’T “keyword jam”. Keywords only need to appear in page content a few times, and they must appear naturally among meaningful content. Google has shifted more toward a page full of meaningful and informative content, and away from keyword count. Jamming keywords onto your page can actually knock you out of the rankings.
- DO build a significant social media presence. Good Google rankings rely on your social media presence—especially when people are sharing links to your page. This is why maintaining a company blog can be important. This also fits under the same umbrella as external linking. External linking from popular social media websites like Facebook, Google+, Twitter, and Pinterest is very beneficial.
- DON’T stop updating your website. The SEO process is never really “finished”. You should constantly update your page content, target new keywords, update your blog, and watch out for any duplicate content—that is, make sure no two pages have the same content. Find a way to re-word your content, and frequently update it.
- DO keep up to date with new SEO news and trends. What worked for SEO in 2014 isn’t going to work the same in 2016. Read announcements from Google, and regularly read recommendations from the experts.
- DON’T resist apps or mobile-friendly pages. It is worth your time and money to convert your page to a mobile-friendly platform. Google has announced their intentions to better rank pages who have converted to a mobile-friendly platform.
- DO focus on user-friendliness. If your page looks outdated, is difficult to navigate, or doesn’t provide any valuable information, your “bounce rate”, or the rate at which people exit your website without navigating around, is more likely to increase.
- DON’T obsessively check your ratings every day. SEO takes a while to work—even up to months. Checking your rankings every day may prove disappointing, and may motivate you to start employing “black hat” SEO practices. This includes keyword stuffing, shady back-linking, etc. It is almost guaranteed to knock you out of the rankings. Success in SEO takes time and patience.
While there are just some simple tips, there are so many more aspects to running a successful SEO campaign. It can be beneficial to employ an SEO company to assist with your SEO practices.