Are you familiar with the robust growth of social media over the past five years? Did you know that approximately 70 percent of Americans use social media? As a small business owner or marketing professional, it’s important to have a solid understanding of social media and how it can impact your bottom line. It’s easy […]
Continue ReadingAs you review your social media marketing plan with an eye toward making some key improvements, it’s important to understand what you’re doing right and what you’re doing wrong. By sticking with the good and eliminating the bad, you can begin to make immediate progress. Let’s examine four of the top reasons for social media […]
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Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants you to target real human beings. They […]
Continue ReadingMarketers hoping to reach millennials on their favorite platforms are undoubtedly already aware that social media is necessary. Yet, to understand how to better captivate this much sought after audience, marketers must garner a stronger understanding of the ways in which millennials are behaving online. Your standard PPC and SEO strategy needs to evolve, but […]
Continue ReadingIn social media marketing, it’s easy to get caught up in the chase of vanity metrics such as “likes” and “followers”. These numbers frequently seem to give off an indication of how well a brand’s rate of appeal to broader audiences is. Yet, the truth is that no matter how large a site’s following might […]
Continue ReadingGen Z now accounts for 25% of the United States population. Commonly known as the mid 1990’s to mid 2000’s group, they have started to become the most powerful generation today. With over $40 billion in purchasing power and an expectation to be 40% of consumer purchasing power by 2020, it’s essential for companies to […]
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It’s over. It’s done. But the world, and Twitter, will never be the same. The 2016 American Presidential Election is finally over, and while we’re all relieved – on both sides of the isle – when you’re ready, we invite you to look back at the campaigns. Don’t re-watch the debates, and don’t bother analyzing […]
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Death is never a pleasant topic, even when it comes to non-living entities like social media platforms. Last week, Twitter announced that it would be putting Vine out of its misery, and the speculations as to why have been shooting around the internet since. Is it because Twitter is running out of money? Did Instagram […]
Continue ReadingSocial media has connected the whole world and created a global society made up of an estimated 2 billion people. That means about 1 in 3 people on the planet use social media to spread news, photos, and their opinions. Naturally, the majority of businesses have realized just how valuable social networks can be as […]
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When building a business, a social media strategy should be integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, […]
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