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Social Media Strategy

An Entrepreneur Never Forgets – What You Should Always Remember About Social Media Brand Building

When building a business, social media is an integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, social media […]

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Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?

You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that a lot of companies find themselves struggling […]

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Users connect when you use Facebook social media

About EdgeRank: Facebook’s Algorithm

. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]

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Backlink Analysis

Links literally build the internet into the complex, inter-woven web that we know—and it can really benefit your page ranking and performance. One of the fundamentals of a successful SEO campaign is the proper use of backlinking, and link-building. With the use of backlinking comes an important aspect: backlink analysis. It will help you enhance […]

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Google’s New AI is Powerful Factor in Search Results

An in-depth explanation of how Google RankBrain has changed the entity of search. Google RankBrain; is a machine learning system that assist in determining the best results. When users perform an internet search through Google, the results served up are generated by an algorithm called Hummingbird. This algorithm is actually made up of many individual […]

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Five Reasons Display will Take Over for Paid Search in 2016

The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]

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