When building a business, social media is an integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, social media […]
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Social media has become the leading way to communicate with your prospects. It’s the leading marketing channel available to you. And it’s also a way to hit certain groups. For example, 63% of millennials say they use social media to stay updated on what brands are doing. But social media can be used to do […]
Continue Reading No CommentsYou need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that a lot of companies find themselves struggling […]
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Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants you to target real human beings. They […]
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. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]
Continue Reading No CommentsLinks literally build the internet into the complex, inter-woven web that we know—and it can really benefit your page ranking and performance. One of the fundamentals of a successful SEO campaign is the proper use of backlinking, and link-building. With the use of backlinking comes an important aspect: backlink analysis. It will help you enhance […]
Continue Reading No CommentsThose in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stability. Algorithm updates have continued to roll out, albeit less frequently and without the […]
Continue Reading No Comments“From devastation to empowerment and tragedy to hope, our 15th annual Year in Search uncovers the moments that captured the world’s hearts—and questions that revealed who we are,” – Amit Singhal, Google’s Senior VP for search As the internet continues to grow at a drastic pace, Google continues their reign as the major hub of […]
Continue Reading No CommentsAn in-depth explanation of how Google RankBrain has changed the entity of search. Google RankBrain; is a machine learning system that assist in determining the best results. When users perform an internet search through Google, the results served up are generated by an algorithm called Hummingbird. This algorithm is actually made up of many individual […]
Continue Reading No CommentsThe past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]
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