Social media can be one of the most difficult marketing mediums out there. While most of us assume it’s pretty intuitive; it’s much harder to keep up with from a business perspective. And if you’ve been lagging on your social efforts, then there are a few things you should keep in consideration to bring your […]
Continue ReadingWhen it comes to any business, whether you’re just starting up or you’ve been around for years, engaging with your customers is key. We live in a world now where we’re always online, whether that’s scrolling through our friends’ pages on Facebook all day or sending out tweets to our favorite authors like J.K. Rowling. […]
Continue ReadingListen, I get it. Building a social media marketing strategy is hard. Learning the ins and outs of a dozen different social media platforms, building content for each of them, responding to every message and comment on Facebook — it’s a lot to plan and manage. Beyond that, it’s a chaotic environment. Sometimes, you might […]
Continue ReadingSeeing that “0” next to the followers on your business’s social media accounts can be intimidating. After all, building your brand following from scratch can seem like a daunting task, especially when you consider that not too many people have heard of you yet. Not to worry; we’re going to walk you through a few […]
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The Facebook News Feed is about to change dramatically. Mark Zuckerberg recently announced that the algorithm will now show preference to personal posts from a user’s friends and family, meaning those posts will rank higher and more frequently. Public posts (such as those from brands, businesses and media) will be demoted, so organic content will now be […]
Continue ReadingOne of the most overlooked social media marketing platforms is also, strangely, one of the outlets with the most potential for content marketers and their brands. Pinterest is a visual bookmarking and discovery engine with more than 100 million active monthly users. Despite it being a popular website for arts and crafts, home decor, photography, […]
Continue ReadingIn a famous quote, philosopher Arthur Schopenhauer once remarked: “Genius lives only one story above madness.” Pinterest has developed its own unique form, community, and set of aesthetic norms. However, sitting in front of a computer thinking about all of the ways that you can arrange your Pinterest page to actually attract people can make […]
Continue ReadingWe’ve all seen it before, the social media fails. You know, the ones where a company tries too hard to fit-in or comes off as insensitive. It can be an absolute nightmare for most firms, which makes a lot of folks afraid to contribute online. However, this medium is also one the best places to […]
Continue ReadingAre you familiar with the robust growth of social media over the past five years? Did you know that approximately 70 percent of Americans use social media? As a small business owner or marketing professional, it’s important to have a solid understanding of social media and how it can impact your bottom line. It’s easy […]
Continue ReadingAs you review your social media marketing plan with an eye toward making some key improvements, it’s important to understand what you’re doing right and what you’re doing wrong. By sticking with the good and eliminating the bad, you can begin to make immediate progress. Let’s examine four of the top reasons for social media […]
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