How To Get Your Social Media Following Over 1,000 In A Month
When starting a business, those first 1,000 followers can be the toughest. After all, as you’re dealing with not only getting everything prepared for operation but building an audience, it can be embarrassing to have low numbers on social. Especial....
Continue Reading4 Tips For Keeping Your Social Efforts More Consistent
Social media can be one of the most difficult marketing mediums out there. While most of us assume it’s pretty intuitive; it’s much harder to keep up with from a business perspective. And if you’ve been lagging on your social efforts, then ther....
Continue ReadingTop Tips for Engagement on Twitter
When it comes to any business, whether you’re just starting up or you’ve been around for years, engaging with your customers is key. We live in a world now where we’re always online, whether that’s scrolling through our friends’ pages on Fa....
Continue ReadingThe 4 Reasons Your Social Media Marketing Strategy Isn’t Working
Listen, I get it. Building a social media marketing strategy is hard. Learning the ins and outs of a dozen different social media platforms, building content for each of them, responding to every message and comment on Facebook — it’s a lot t....
Continue Reading4 Tips To Growing You Social Media Following From Scratch
Seeing that “0” next to the followers on your business’s social media accounts can be intimidating. After all, building your brand following from scratch can seem like a daunting task, especially when you consider that not too many people have ....
Continue Reading{Forbes Featured Post} Breaking Down Facebook’s Decision To Squeeze Out Business Page Posts
The Facebook News Feed is about to change dramatically. Mark Zuckerberg recently announced that the algorithm will now show preference to personal posts from a user’s friends and family, meaning those posts will rank higher and more frequently. P....
Continue Reading6 Reasons You Should Be Marketing on Pinterest
One of the most overlooked social media marketing platforms is also, strangely, one of the outlets with the most potential for content marketers and their brands. Pinterest is a visual bookmarking and discovery engine with more than 100 million activ....
Continue Reading8 Reasons To Not Give Up On Pinterest
In a famous quote, philosopher Arthur Schopenhauer once remarked: “Genius lives only one story above madness.” Pinterest has developed its own unique form, community, and set of aesthetic norms. However, sitting in front of a computer thinking ab....
Continue ReadingHow To Master Brand Interactions On Social Media
We’ve all seen it before, the social media fails. You know, the ones where a company tries too hard to fit-in or comes off as insensitive. It can be an absolute nightmare for most firms, which makes a lot of folks afraid to contribute online. Howev....
Continue Reading5 Social Media Marketing Tools You Can’t Live Without
Are you familiar with the robust growth of social media over the past five years? Did you know that approximately 70 percent of Americans use social media? As a small business owner or marketing professional, it’s important to have a solid understa....
Continue Reading4 Reasons Why Your Social Media Marketing Plan is Failing You
As you review your social media marketing plan with an eye toward making some key improvements, it’s important to understand what you’re doing right and what you’re doing wrong. By sticking with the good and eliminating the bad, you can begin t....
Continue Reading7 Laws of Social Media Marketing – To Ramp and Grow
Content and social media marketing are great powers that can be leveraged in your attempts to expand your audience and customer base in a drastic way. Unfortunately, ramping up your efforts can be challenging to do, particularly when you lack the exp....
Continue ReadingIs SEO Still Relevant In The Modern World Of Digital Marketing in 2017?
Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively wo....
Continue Reading4 Millennial Social Media Trends to Keep an Eye on For Your Brand
Marketers hoping to reach millennials on their favorite platforms are undoubtedly already aware that social media is necessary. Yet, to understand how to better captivate this much sought after audience, marketers must garner a stronger understanding....
Continue Reading5 Steps Brands Should Take to Get Their Social Following Active
In social media marketing, it’s easy to get caught up in the chase of vanity metrics such as “likes” and “followers”. These numbers frequently seem to give off an indication of how well a brand’s rate of appeal to broader audiences is. Ye....
Continue Reading3 Social Media Mistakes Companies Make When Marketing To Gen Z
Gen Z now accounts for 25% of the United States population. Commonly known as the mid 1990’s to mid 2000’s group, they have started to become the most powerful generation today. With over $40 billion in purchasing power and an expectation to be 4....
Continue ReadingSocial Media Marketing Lessons from Election 2016
It’s over. It’s done. But the world, and Twitter, will never be the same. The 2016 American Presidential Election is finally over, and while we’re all relieved – on both sides of the isle – when you’re ready, we invite you to look....
Continue ReadingWhat the Death of Vine Means for Social Media Marketing
Death is never a pleasant topic, even when it comes to non-living entities like social media platforms. Last week, Twitter announced that it would be putting Vine out of its misery, and the speculations as to why have been shooting around the interne....
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