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Backlink Analysis

Links literally build the internet into the complex, inter-woven web that we know—and it can really benefit your page ranking and performance. One of the fundamentals of a successful SEO campaign is the proper use of backlinking, and link-building. With the use of backlinking comes an important aspect: backlink analysis. It will help you enhance […]

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What is SERPs SEO?

There are a few important aspects of SERPs that are important for everyone in the marketing world to understand—both businesses and marketers. For instance, no two SERPs are the same. Google carefully tracks the online activity of every user, including page views, the types of searches they conduct, the type of search results they are […]

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10 Critical Questions to Ask an SEO Company

Searching for any kind of SEO or digital marketing agency can be intimidating. Not many businesses know exactly what SEO is, let alone the methods and intricacies behind successful SEO practices. Many SEO companies seem confident, as if they have all of the answers. But, they don’t have the answers. As a matter of a fact, […]

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National SEO Case Study Enterprise-Level Software

Client: Type of Site: is a premier provider of self-service enterprise-level webcasting software. The Situation: came to 180fusion to get assistance with improving their organic rankings in Google and other Search Engines. Though they’d previously done both on-site and off-site SEO work on their website, they were struggling to achieve and maintain […]

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The History of Google Penguin

  On April 24th, 2012, Google announced the implementation of Google Penguin, an advanced algorithm system meant to decrease the ranking of websites in violation of the Google Webmaster Guidelines. Violations include “automatically generated content, link schemes, cloaking, sneaky redirects, doorway pages, malicious behavior, hidden text or links, and scraped content.” Since SEO relies heavily […]

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How to Optimize for Video SEO

Video SEO is an entirely new animal. Most businesses have not yet decided how to react to this. Nevertheless, SEO with video content is just as relevant as it is to other pieces of content. You need to make it easy for Google to categorize your content. Shoppers are 1.81 times more likely to make […]

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SEO Mistakes that Can Destroy Your Online Presence

  SEO has changed over the years. One area where Google has changed everything is in how strict they are with users. No longer will they allow grey or black hat practices to slide. It may seem obvious how to avoid falling foul of Google’s rules, but it can happen by accident. Many websites have […]

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