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10 Critical Questions to Ask an SEO Company

Searching for any kind of SEO or digital marketing agency can be intimidating. Not many businesses know exactly what SEO is, let alone the methods and intricacies behind successful SEO practices. Many SEO companies seem confident, as if they have all of the answers. But, they don’t have the answers. As a matter of a fact, […]

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National SEO Case Study Enterprise-Level Software

Client: Type of Site: is a premier provider of self-service enterprise-level webcasting software. The Situation: came to 180fusion to get assistance with improving their organic rankings in Google and other Search Engines. Though they’d previously done both on-site and off-site SEO work on their website, they were struggling to achieve and maintain […]

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The History of Google Penguin

  On April 24th, 2012, Google announced the implementation of Google Penguin, an advanced algorithm system meant to decrease the ranking of websites in violation of the Google Webmaster Guidelines. Violations include “automatically generated content, link schemes, cloaking, sneaky redirects, doorway pages, malicious behavior, hidden text or links, and scraped content.” Since SEO relies heavily […]

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How to Optimize for Video SEO

Video SEO is an entirely new animal. Most businesses have not yet decided how to react to this. Nevertheless, SEO with video content is just as relevant as it is to other pieces of content. You need to make it easy for Google to categorize your content. Shoppers are 1.81 times more likely to make […]

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SEO Mistakes that Can Destroy Your Online Presence

  SEO has changed over the years. One area where Google has changed everything is in how strict they are with users. No longer will they allow grey or black hat practices to slide. It may seem obvious how to avoid falling foul of Google’s rules, but it can happen by accident. Many websites have […]

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How Important are Tags in 2016 for SEO?

  SEO changes every year. Google is shifting the landscape all the time. These days SEO is still a factor, but it’s more difficult to target it through the technical aspects of it. That’s what Google wants. Social media and harnessing the power of Twitter and Facebook are now better for businesses looking to get […]

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