Thanksgiving is in just a few days, so we thought we’d remind you of a few things: first off, if you haven’t started defrosting your turkey, do so NOW! Secondly, you got your site’s SEO in tip-top shape for the holiday shopping frenzy, right? Right? Much like the turkey, there’s a way around your mistakes […]
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There are tons of SEO myths, and they have been causing confusion among designers, webmasters, and digital marketers. These myths are based on faulty assumptions and outdated information that people have collected. The downfall is that these assumptions continue to hinder marketing while convincing marketers that they are doing the right thing. But it’s time […]
Continue ReadingThink there are a lot of SEO, PPC, and social media agencies out there? There are. But not all are created equal, or even close to it. Identifying which agencies can deliver and which simply don’t have what it takes can be challenging, especially for those without knowledge or experience in digital marketing. That’s […]
Continue ReadingYour website is the single most important marketing tool your business has, but without an effective SEO strategy nobody is going to see it. But what is SEO all about, and how can you go about creating a strategy that sets your site up to get noticed among the 1 billion other websites that are […]
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Well folks, the time has finally come! Google has officially confirmed on their Google Webmaster Blog that they have now began rolling out the live real-time version of Penguin. It has almost been 2 years since Google has confirmed their last Penguin 3 update, which happened on October 17th, 2014. According to Dr. Pete Myers […]
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After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]
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I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly half of all search queries are performed on a smart phone. There are certain best practices for mobile navigation that […]
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Prior to yesterday’s discovery, Google’s organic search results on the search engine results page were limited to 500 pixels wide. Now, the results are 600 pixels wide. As a site owner or SEO company, what does this mean for you? The length for Google page titles used to be about 60 characters—keep in mind that […]
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How often have you consulted your personal digital assistant for answers, directions, etc.? Voice assistants are rapidly growing in popularity—voice/digital assistants include Apple’s “Siri”, Amazon’s “Alexa”, and Microsoft’s “Cortana”–Bing is the default search engine for Alexa, Cortana, and Siri. Bing has recently announced that 1/4th of search queries on their site are from voice search. […]
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You’ve been hearing a lot about “meaningful content”, and how it can increase your rankings on Google—after all, Google is most focused on user experience. If your website content isn’t meaningful and informative, why should a user visit your page? Are users looking for the type of content you are publishing? Are you providing meaningful […]
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