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How to Create Your SEO Strategy in 3 Steps

Your website is the single most important marketing tool your business has, but without an effective SEO strategy nobody is going to see it. But what is SEO all about, and how can you go about creating a strategy that sets your site up to get noticed among the 1 billion other websites that are […]

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A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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mobile best practices

Mobile Navigation Best Practices

I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly half of all search queries are performed on a smart phone. There are certain best practices for mobile navigation that […]

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voice control and mobile smart phones for SEO

Voice Search is Changing Digital Marketing

How often have you consulted your personal digital assistant for answers, directions, etc.? Voice assistants are rapidly growing in popularity—voice/digital assistants include Apple’s “Siri”, Amazon’s “Alexa”, and Microsoft’s “Cortana”–Bing is the default search engine for Alexa, Cortana, and Siri. Bing has recently announced that 1/4th of search queries on their site are from voice search. […]

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Useful content for SEO best practices and organic Google marketing

Simple Tips for “Meaningful Content”

You’ve been hearing a lot about “meaningful content”, and how it can increase your rankings on Google—after all, Google is most focused on user experience. If your website content isn’t meaningful and informative, why should a user visit your page? Are users looking for the type of content you are publishing? Are you providing meaningful […]

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Organic marketing concepts and strategies for best practices SEO

Organic Digital Marketing

Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere. To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid […]

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Google Places tips for local SEO

SEO for Google Places

This is key for all businesses running local SEO campaigns. While Google already lists information for each business, a Google Places page gives you the flexibility to choose what information Google displays. Daily, more and more searches are focused on a local level. If you optimize your Google Places page using SEO best practices, ranking […]

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SEO Performance Metrics

If you are running an SEO campaign for your first time, it can be difficult to know which SEO metrics are the most valuable, and which SEO metrics you should be meticulously tracking. Before you start tracking any metrics, it is critical to define your Key Performance Indicators (KPI). Which metrics will define the success […]

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