What is SERPs SEO?
A “SERP” is a “Search Engine Results Page”. They are different for every Google user. There are a few important aspects of SERPs that are important for everyone in the marketing world to understand—both businesses and market....
Continue ReadingOptimizing Images for SEO
It is possible that you think of images as a means of decoration, and the best way to fill unattractive empty space on your page. Perhaps you use images to build your brand. Nonetheless, you likely don’t think of images as a means of SEO optimizat....
Continue Reading10 Critical Questions to Ask an SEO Company
Searching for any kind of SEO or digital marketing agency can be intimidating. Not many businesses know exactly what SEO is, let alone the methods and intricacies behind successful SEO practices. Many SEO companies seem confident, as if they have al....
Continue ReadingNational SEO Case Study Enterprise-Level Software
Client: www.TalkPoint.com Type of Site: TalkPoint.com is a premier provider of self-service enterprise-level webcasting software. The Situation: TalkPoint.com came to 180fusion to get assistance with improving their organic rankings in Google and oth....
Continue ReadingEssential SEO Statistics You Need to Understand Search in 2016
SEO in 2016 has changed. It should come as no surprise because Google introduces updates at the start of every year. Google even went as far as to update its core algorithms at the start of January without any prior announcements. If you are an SEO e....
Continue ReadingThe History of Google Penguin
On April 24th, 2012, Google announced the implementation of Google Penguin, an advanced algorithm system meant to decrease the ranking of websites in violation of the Google Webmaster Guidelines. Violations include “automatically generated c....
Continue ReadingHow to Optimize for Video SEO
Video SEO is an entirely new animal. Most businesses have not yet decided how to react to this. Nevertheless, SEO with video content is just as relevant as it is to other pieces of content. You need to make it easy for Google to categorize your conte....
Continue ReadingSEO Mistakes that Can Destroy Your Online Presence
SEO has changed over the years. One area where Google has changed everything is in how strict they are with users. No longer will they allow grey or black hat practices to slide. It may seem obvious how to avoid falling foul of Google’s ....
Continue ReadingHow Important are Tags in 2016 for SEO?
SEO changes every year. Google is shifting the landscape all the time. These days SEO is still a factor, but it’s more difficult to target it through the technical aspects of it. That’s what Google wants. Social media and harnessin....
Continue ReadingWhat is Domain Authority?
For several years, up until the end of 2013, Google had their own measurement for what we now call Domain Authority. Google called it PageRank. There were some real drawbacks with PageRank, namely that we all had to wait around for Google to update i....
Continue ReadingSEO in 2016: Where it’s Going
Those in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stabilit....
Continue ReadingHow Critical Is Internal Linking?
It’s no secret to the SEO community that CONTENT is KING! Today’s top SEOs, digital marketing professionals, and bloggers are all too familiar with this phrase, as it has been a topic of discussion for quite some time. Of course, we know that our....
Continue ReadingDoomsday for Google+?
As I see changes rolling out to Google+, it reminds me of the closing scene to Beneath the Planet of the Apes, as Charlton Heston with his hand over his chest with blood oozing out saying, “It’s doomsday Zauis.” As his dying act, he presses d....
Continue ReadingThe Best SEO Memes of 2015
Everyone has seen memes plaster the internet for the past few years, using popular pictures and a clever little piece of text to crack some jokes. Whether it is a picture of Drake doing Hotline Bling dance moves, or a picture of a random, strange loo....
Continue ReadingGoogle’s New AI is Powerful Factor in Search Results
An in-depth explanation of how Google RankBrain has changed the entity of search. Google RankBrain; is a machine learning system that assist in determining the best results. When users perform an internet search through Google, the results served up....
Continue ReadingJump Start Your Holiday Sales Using Google Shopping Insights
Google recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primaril....
Continue ReadingFive Reasons Display will Take Over for Paid Search in 2016
The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to so....
Continue Reading180fusion Ranks #124 on Deloitte’s Technology Fast 500
180fusion has beaten the odds year after year with its exponential growth, becoming an industry leader in SEO and digital marketing in under a decade. This past week, Deloitte announced its annual Technology Fast 500, naming 180fusion as the 124th fa....
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