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What is SERPs SEO?


A “SERP” is a “Search Engine Results Page”. They are different for every Google user. There are a few important aspects of SERPs that are important for everyone in the marketing world to understand—both businesses and market....

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Optimizing Images for SEO


It is possible that you think of images as a means of decoration, and the best way to fill unattractive empty space on your page. Perhaps you use images to build your brand. Nonetheless, you likely don’t think of images as a means of SEO optimizat....

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The History of Google Penguin


  On April 24th, 2012, Google announced the implementation of Google Penguin, an advanced algorithm system meant to decrease the ranking of websites in violation of the Google Webmaster Guidelines. Violations include “automatically generated c....

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How to Optimize for Video SEO


Video SEO is an entirely new animal. Most businesses have not yet decided how to react to this. Nevertheless, SEO with video content is just as relevant as it is to other pieces of content. You need to make it easy for Google to categorize your conte....

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How Important are Tags in 2016 for SEO?


  SEO changes every year. Google is shifting the landscape all the time. These days SEO is still a factor, but it’s more difficult to target it through the technical aspects of it. That’s what Google wants. Social media and harnessin....

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What is Domain Authority?


For several years, up until the end of 2013, Google had their own measurement for what we now call Domain Authority. Google called it PageRank. There were some real drawbacks with PageRank, namely that we all had to wait around for Google to update i....

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SEO in 2016: Where it’s Going


Those in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stabilit....

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How Critical Is Internal Linking?


It’s no secret to the SEO community that CONTENT is KING! Today’s top SEOs, digital marketing professionals, and bloggers are all too familiar with this phrase, as it has been a topic of discussion for quite some time. Of course, we know that our....

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Doomsday for Google+?


As I see changes rolling out to Google+, it reminds me of the closing scene to Beneath the Planet of the Apes, as Charlton Heston with his hand over his chest with blood oozing out saying, “It’s doomsday Zauis.”  As his dying act, he presses d....

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The Best SEO Memes of 2015


Everyone has seen memes plaster the internet for the past few years, using popular pictures and a clever little piece of text to crack some jokes. Whether it is a picture of Drake doing Hotline Bling dance moves, or a picture of a random, strange loo....

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