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SEO (Search Engine Optimization)

10 SEO Myths Busted

There are tons of SEO myths, and they have been causing confusion among designers, webmasters, and digital marketers. These myths are based on faulty assumptions and outdated information that people have collected. The downfall is that these assumptions continue to hinder marketing while convincing marketers that they are doing the right thing. But it’s time […]

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Jerry Dischler, Vice President of Search Ads

A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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mobile best practices

Mobile Navigation Best Practices

I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly half of all search queries are performed on a smart phone. There are certain best practices for mobile navigation that […]

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voice control and mobile smart phones for SEO

Voice Search is Changing Digital Marketing

How often have you consulted your personal digital assistant for answers, directions, etc.? Voice assistants are rapidly growing in popularity—voice/digital assistants include Apple’s “Siri”, Amazon’s “Alexa”, and Microsoft’s “Cortana”–Bing is the default search engine for Alexa, Cortana, and Siri. Bing has recently announced that 1/4th of search queries on their site are from voice search. […]

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