Request a Consultation

PPC Terminology

Before entering any industry, it is important to know the terminology, and how it applies to you. Bounce Rate: The number of users who enter your site, but “bounce” off without visiting any other pages. However, this isn’t always attributed to disinterest—it is also possible that your site visitor found what they needed on the first […]

Continue Reading

Geo-targeted PPC

As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be seen by users in a specific location or area. Geo-targeting […]

Continue Reading
Facebook marketing SEO and PPC

PPC Tips for Facebook

Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They are strict and specific, and a failure to adhere to the guidelines will result in the […]

Continue Reading
PPC alternatives

Alternative PPC Networks

Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing: While this isn’t an exponentially less expensive alternative to Google AdWords, it was created with the […]

Continue Reading

10 PPC Tools You Need to Try This Year

  The problem with Pay-Per-Click (PPC) campaigns is that it’s very easy to lose a lot of money in a short space of time. When 75% of marketers don’t understand content it should come as no surprise. If you are finding yourself drowning in insider tips and still not getting the results you need, you […]

Continue Reading

National Ecommerce PPC

Client: www.JBCookieCutters.com Type of Site: JBCookieCutters.com is an ecommerce site offering professional-quality custom cookie cutters, stencils, and silicone baking molds. The Situation: JBCookieCutters.com came to 180fusion for help in improving the efficiency and profitability of their AdWords and BingAds campaigns. Despite having a passionate online fan following and strong sales from returning customers, they were […]

Continue Reading

eCommerce PPC Success for the Holidays

Client: www.MenEssentials.com Type of Site: MenEssentials.com is an eCommerce website that sells premium shaving, beard care, and grooming products for men. The Situation: MenEssentials.com came to 180fusion to get assistance in managing their Google AdWords accounts. Though the brand had been experiencing significant online growth, their Accounts (a primary account targeting Canada and secondary account […]

Continue Reading

eCommerce PPC

Client: www.EasternJungleGym.com Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard playgrounds. The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of their Google AdWords account. As a long-time AdWords advertiser, they had watched their account’s performance and profitability slowly deteriorate due to lack of […]

Continue Reading
Century 21 AAMCO Papa Johns Pizza IGN Lexus Marriott Sumo Lounge ESPN NBC Universal

The Latest From 180fusion

In the News

New York Times Market Watch
Yahoo Entrepreneur
CNN Fox News

Thought Leadership

Georgetown University USC University
University of Delaware Arizona University
UCLA