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How to Add Negative Keywords

Keywords are the lifeblood of both organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM). While, logically, you want to focus on keywords for which you want to be found when they’re searched for, if you’re creating a Google AdWords campaign, you can also add negative keywords to your campaign. Negative keywords are […]

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Case Study: “Nationwide PPC Strategy: Capture a Larger Market”

The Business: Sonofresco — sells commercial coffee roasting machines to businesses nationwide. The Situation: With first page search rankings, Sonofresco was generating great organic traffic, but they wanted to further dominate their market with additional keyword choices to capture demand across the nation. Prior to working with 180fusion, this client had no success running a […]

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Helping Your PPC Management Company Help You

Most businesses fail. I hope that got your attention, because it should have. Businesses don’t fail simply because of bad luck. Small businesses generally fail due to a combination of poor decisions, bad strategies, or lack of leadership experience in delegating to a team. By hiring a proven online marketing company as an extension of […]

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