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Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

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A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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