Pay-Per-Click Archives | 180fusion

Google Exact Match Not So Exact Anymore?


Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another....

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Benefits of Using My Client Center


One of the many features of Google AdWords is My Client Center (MCC)—a user-friendly platform where agencies can manage multiple clients and their AdWords campaigns. MCC helps you stay organized as you manage your clients. You can see all relevant ....

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PPC Terminology


Before entering any industry, it is important to know the terminology, and how it applies to you. Bounce Rate: The number of users who enter your site, but “bounce” off without visiting any other pages. However, this isn’t always attributed to....

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Geo-targeted PPC


As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be ....

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PPC Tips for Facebook


Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They ....

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Alternative PPC Networks


Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing....

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Tips for Improving your PPC Campaign


Just as there is no end to marketing, there is technically never an end to PPC marketing. You shouldn’t implement PPC practices, then assume you can just leave it alone to grow and work on its own. Here are some very simple guidelines worth followi....

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10 PPC Tools You Need to Try This Year


  The problem with Pay-Per-Click (PPC) campaigns is that it’s very easy to lose a lot of money in a short space of time. When 75% of marketers don’t understand content it should come as no surprise. If you are finding yourself drowning i....

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National Ecommerce PPC


Client: www.JBCookieCutters.com Type of Site: JBCookieCutters.com is an ecommerce site offering professional-quality custom cookie cutters, stencils, and silicone baking molds. The Situation: JBCookieCutters.com came to 180fusion for help in improvi....

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