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Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

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Jerry Dischler, Vice President of Search Ads

A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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Adwords online backlink analysis

Benefits of Using My Client Center

One of the many features of Google AdWords is My Client Center (MCC)—a user-friendly platform where agencies can manage multiple clients and their AdWords campaigns. MCC helps you stay organized as you manage your clients. You can see all relevant information in a single place. An organized account manager is a successful account manager, and […]

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PPC Terminology

Before entering any industry, it is important to know the terminology, and how it applies to you. Bounce Rate: The number of users who enter your site, but “bounce” off without visiting any other pages. However, this isn’t always attributed to disinterest—it is also possible that your site visitor found what they needed on the first […]

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