PPC Management Archives | 180fusion

Geo-targeted PPC


As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be ....

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PPC Tips for Facebook


Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They ....

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Alternative PPC Networks


Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing....

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Tips for Improving your PPC Campaign


Just as there is no end to marketing, there is technically never an end to PPC marketing. You shouldn’t implement PPC practices, then assume you can just leave it alone to grow and work on its own. Here are some very simple guidelines worth followi....

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National Ecommerce PPC


Client: www.JBCookieCutters.com Type of Site: JBCookieCutters.com is an ecommerce site offering professional-quality custom cookie cutters, stencils, and silicone baking molds. The Situation: JBCookieCutters.com came to 180fusion for help in improvi....

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New Google Search Desktop Layout


    A major change rolled out to the Desktop layout of Google Search Results last Friday. For the first time since AdWords was launched in 2000, Google is no longer showing right-hand sidebar ads for most search queries. This change brings....

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eCommerce PPC


Client: www.EasternJungleGym.com Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard playgrounds. The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of thei....

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Case Study: Local Pay-per-Click


Case Study: Local Pay-per-Click Client: www.BartendersAcademy.com Type of Site: BartendersAcademy.com is a local website offering bartending classes and certification courses will in Connecticut. The Situation: Bartenders Academy approached 180fusio....

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Case Study: eCommerce PPC


Case Study: eCommerce PPC Client: www.BillDrop.com Type of Site: Ecommerce site specializing in selling recharges for pre-paid mobile phone plans. The Situation: As a first-time advertiser in a competitive industry, BillDrop.com realized they’d ne....

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Case Study: eCommerce PPC


Case Study: eCommerce PPC Client: www.WholesaleTankless.com The Situation: Wholesale Tankless sought the assistance of 180fusion in helping them decrease their Cost-per-Conversion and increase their Total Conversions in AdWords. After 4 straight mo....

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