5 Mistakes Killing Your PPC Success
These days the cries of ‘PPC doesn’t work’ seem to be part of the general PPC terminology. Yet they are the same people celebrating how great Facebook ads are. They are both essentially the same thing, just on different platforms and with diffe....
Continue ReadingLeveraging PPC Methods to Boost Conversions
Successful pay-per-click (PPC) management is a tricky trade because of the exploitability of the usual transactional structure. PPC is exactly what it sounds like – it’s a model of internet advertising where marketers pay a specific fee per v....
Continue ReadingPlan your Holiday SEM Strategy with Tips from Google
180fusion and Google recently came together for a co-hosted webinar, Grow your Holiday Sales with Google. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share insights and best practices to help business ....
Continue ReadingCase Study: Generating New Leads through AdWords
Client: www.AccurateBackground.com Type of Site: B2B service company offering background checks, credit checks, and drug screenings to employers. The Situation: AccurateBackground.com came to 180fusion to get help in reducing the cost of generating n....
Continue ReadingA Summary of the Google Performance Summit
After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google anno....
Continue ReadingGeo-targeted PPC
As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be ....
Continue ReadingPPC Tips for Facebook
Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They ....
Continue ReadingAlternative PPC Networks
Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing....
Continue ReadingTips for Improving your PPC Campaign
Just as there is no end to marketing, there is technically never an end to PPC marketing. You shouldn’t implement PPC practices, then assume you can just leave it alone to grow and work on its own. Here are some very simple guidelines worth followi....
Continue ReadingCase Study: Improving AdWords Profitability
Client: www.AWMA.com Type of Site: AWMA.com is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their G....
Continue ReadingNational Ecommerce PPC
Client: www.JBCookieCutters.com Type of Site: JBCookieCutters.com is an ecommerce site offering professional-quality custom cookie cutters, stencils, and silicone baking molds. The Situation: JBCookieCutters.com came to 180fusion for help in improvi....
Continue ReadingNew Google Search Desktop Layout
A major change rolled out to the Desktop layout of Google Search Results last Friday. For the first time since AdWords was launched in 2000, Google is no longer showing right-hand sidebar ads for most search queries. This change brings....
Continue ReadingeCommerce PPC Success for the Holidays
Client: www.MenEssentials.com Type of Site: MenEssentials.com is an eCommerce website that sells premium shaving, beard care, and grooming products for men. The Situation: MenEssentials.com came to 180fusion to get assistance in managing their Googl....
Continue ReadingeCommerce PPC
Client: www.EasternJungleGym.com Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard playgrounds. The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of thei....
Continue ReadingCase Study: Local Pay-per-Click
Case Study: Local Pay-per-Click Client: www.BartendersAcademy.com Type of Site: BartendersAcademy.com is a local website offering bartending classes and certification courses will in Connecticut. The Situation: Bartenders Academy approached 180fusio....
Continue Reading180fusion Named One of America’s Fastest-Growing Private Companies by Inc Magazine
Exciting news! We’ve officially been named one of the fastest growing companies on the Inc. 500 List for the second year in a row!! We’re thrilled to announce we’ve earned a spot on the 2015 Inc. 500 list. We’re proud to be part of this pres....
Continue ReadingCase Study: eCommerce PPC
Case Study: eCommerce PPC Client: www.BillDrop.com Type of Site: Ecommerce site specializing in selling recharges for pre-paid mobile phone plans. The Situation: As a first-time advertiser in a competitive industry, BillDrop.com realized they’d ne....
Continue ReadingCase Study: eCommerce PPC
Case Study: eCommerce PPC Client: www.WholesaleTankless.com The Situation: Wholesale Tankless sought the assistance of 180fusion in helping them decrease their Cost-per-Conversion and increase their Total Conversions in AdWords. After 4 straight mo....
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