PPC Management Archives

5 Mistakes Killing Your PPC Success

Brannon M. Brooks Jul. 27, 2017

These days the cries of ‘PPC doesn’t work’ seem to be part of the general PPC terminology. Yet they are the same people celebrating how great Facebook ads are. They are both essentially the same thing, just on different platforms and with diffe....

Leveraging PPC Methods to Boost Conversions

Brannon M. Brooks Jun. 9, 2017

Successful pay-per-click (PPC) management is a tricky trade because of the exploitability of the usual transactional structure. PPC is exactly what it sounds like – it’s a model of internet advertising where marketers pay a specific fee per v....

Plan your Holiday SEM Strategy with Tips from Google

Sarah Lambrecht Oct. 31, 2016

180fusion and Google recently came together for a co-hosted webinar, Grow your Holiday Sales with Google. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share insights and best practices to help business ....

Case Study: Generating New Leads through AdWords

Sarah Lambrecht Jul. 25, 2016

Client: www.AccurateBackground.com Type of Site: B2B service company offering background checks, credit checks, and drug screenings to employers. The Situation: AccurateBackground.com came to 180fusion to get help in reducing the cost of generating n....

A Summary of the Google Performance Summit

Brannon M. Brooks May. 24, 2016

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google anno....

Geo-targeted PPC

Brannon M. Brooks Apr. 29, 2016

As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be ....

PPC Tips for Facebook

180fusion Apr. 28, 2016

Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They ....

Alternative PPC Networks

Brad Keys Apr. 27, 2016

Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing....

Tips for Improving your PPC Campaign

Brad Keys Apr. 19, 2016

Just as there is no end to marketing, there is technically never an end to PPC marketing. You shouldn’t implement PPC practices, then assume you can just leave it alone to grow and work on its own. Here are some very simple guidelines worth followi....

Case Study: Improving AdWords Profitability

180fusion Apr. 18, 2016

Client: www.AWMA.com Type of Site: AWMA.com is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their G....

National Ecommerce PPC

180fusion Mar. 2, 2016

Client: www.JBCookieCutters.com Type of Site: JBCookieCutters.com is an ecommerce site offering professional-quality custom cookie cutters, stencils, and silicone baking molds. The Situation: JBCookieCutters.com came to 180fusion for help in improvi....

New Google Search Desktop Layout

180fusion Feb. 22, 2016

A major change rolled out to the Desktop layout of Google Search Results last Friday. For the first time since AdWords was launched in 2000, Google is no longer showing right-hand sidebar ads for most search queries. This change brings....

eCommerce PPC Success for the Holidays

Sarah Lambrecht Feb. 3, 2016

Client: www.MenEssentials.com Type of Site: MenEssentials.com is an eCommerce website that sells premium shaving, beard care, and grooming products for men. The Situation: MenEssentials.com came to 180fusion to get assistance in managing their Googl....

eCommerce PPC

180fusion Jan. 18, 2016

Client: www.EasternJungleGym.com Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard playgrounds. The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of thei....

Case Study: Local Pay-per-Click

180fusion Aug. 28, 2015

Case Study: Local Pay-per-Click Client: www.BartendersAcademy.com Type of Site: BartendersAcademy.com is a local website offering bartending classes and certification courses will in Connecticut. The Situation: Bartenders Academy approached 180fusio....

180fusion Named One of America’s Fastest-Growing Private Companies by Inc Magazine

180fusion Aug. 14, 2015

Exciting news! We’ve officially been named one of the fastest growing companies on the Inc. 500 List for the second year in a row!! We’re thrilled to announce we’ve earned a spot on the 2015 Inc. 500 list. We’re proud to be part of this pres....

Case Study: eCommerce PPC

180fusion Aug. 5, 2015

Case Study: eCommerce PPC Client: www.BillDrop.com Type of Site: Ecommerce site specializing in selling recharges for pre-paid mobile phone plans. The Situation: As a first-time advertiser in a competitive industry, BillDrop.com realized they’d ne....

Case Study: eCommerce PPC

180fusion Jul. 9, 2015

Case Study: eCommerce PPC Client: www.WholesaleTankless.com The Situation: Wholesale Tankless sought the assistance of 180fusion in helping them decrease their Cost-per-Conversion and increase their Total Conversions in AdWords. After 4 straight mo....

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