These days the cries of ‘PPC doesn’t work’ seem to be part of the general PPC terminology. Yet they are the same people celebrating how great Facebook ads are. They are both essentially the same thing, just on different platforms and with different strategies. And 63% of all digital marketing is PPC. That aside, the […]
Continue ReadingSuccessful pay-per-click (PPC) management is a tricky trade because of the exploitability of the usual transactional structure. PPC is exactly what it sounds like – it’s a model of internet advertising where marketers pay a specific fee per visit every time their ad is clicked within a publisher’s website. It’s not hard to imagine that […]
Continue Reading180fusion and Google recently came together for a co-hosted webinar, Grow your Holiday Sales with Google. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share insights and best practices to help business owners and marketers optimize their search engine marketing strategies this holiday season. 64% of in-store purchases in the US are […]
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Client: www.AccurateBackground.com Type of Site: B2B service company offering background checks, credit checks, and drug screenings to employers. The Situation: AccurateBackground.com came to 180fusion to get help in reducing the cost of generating new leads through AdWords. As an advertiser in a high-cost industry, they recognized that greater efficiency and lower costs in their AdWords […]
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After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]
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As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be seen by users in a specific location or area. Geo-targeting […]
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Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They are strict and specific, and a failure to adhere to the guidelines will result in the […]
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Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing: While this isn’t an exponentially less expensive alternative to Google AdWords, it was created with the […]
Continue ReadingJust as there is no end to marketing, there is technically never an end to PPC marketing. You shouldn’t implement PPC practices, then assume you can just leave it alone to grow and work on its own. Here are some very simple guidelines worth following, which are guaranteed to help your PPC campaign run a […]
Continue ReadingClient: www.AWMA.com Type of Site: AWMA.com is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their Google AdWords account. As an AdWords advertiser since 2012, they had gradually watched click costs in their […]
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