Your Google Local Business Page is the natural successor to Google Places. This change is not just an opportunity to rebrand. It’s a desire to alter the way people search and discover local businesses. You should see this change as something that’s as big as Google Penguin. For small businesses, in particular, this is an opportunity […]
Continue ReadingFor several years, up until the end of 2013, Google had their own measurement for what we now call Domain Authority. Google called it PageRank. There were some real drawbacks with PageRank, namely that we all had to wait around for Google to update it, and that didn’t happen very often. When it comes to […]
Continue ReadingThose in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stability. Algorithm updates have continued to roll out, albeit less frequently and without the […]
Continue ReadingGoogle recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primarily built to help local retailers, it’s also a great tool to help fine-tune your PPC campaigns […]
Continue ReadingThe past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]
Continue ReadingThe tools behind Google’s lucrative search engine processes have long been the subject of speculation from users and industry insiders. Google’s technology has evolved over the years to include today’s most innovative search tools and softwares. The search engine recently released information about its reported “third most important ranking factor”: RankBrain. RankBrain is a machine-learning […]
Continue ReadingSince the beginning of our partnership with Google, we’ve worked to remain on the forefront of digital marketing techniques and SEO technology. Our partnership has allowed us to work with Google in providing our clients with the most advanced SEO, PPC, social media marketing, and reputation management services available today. We’re thrilled to present this […]
Continue ReadingCase Study: Local SEO Client: www.MedinaHall.com Type of Site: MedinaHall.com is a local venue just outside Brooklyn, NY that specializes in hosting weddings, proms, formal dinners, and other celebrations and events. The Situation: Medina Hall came to 180fusion to get assistance being found locally in New York City for online searches related to “event centers.” […]
Continue ReadingCase Study: Local Competitive SEO Client: www.SeraphimPlastics.com Type of Site: SeraphimPlastics.com is a buyer, seller, and recycler of industrial plastic, serving the southeastern region of the United States. The Situation: SeraphimPlastics.com came to 180fusion for assistance in improving their website’s SEO rankings. Though they were already ranked organically on pages 1-2 of Google for most […]
Continue ReadingCase Study: Local SEO Client: www.NorthCarolinaHeadacheCenter.com Type of Site: NorthCarolinaHeadacheCenter.com is a lead generation website for the medical practice of Dr. Thomas Layton in Charlotte, North Carolina. The Situation: Dr. Layton came to 180fusion to get assistance with acquiring new patients organically through search engines. He’d recently had a new website created for his […]
Continue Reading
Call us 