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What is Google Local Business all about?

Your Google Local Business Page is the natural successor to Google Places. This change is not just an opportunity to rebrand. It’s a desire to alter the way people search and discover local businesses. You should see this change as something that’s as big as Google Penguin. For small businesses, in particular, this is an opportunity […]

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Jump Start Your Holiday Sales Using Google Shopping Insights

Google recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primarily built to help local retailers, it’s also a great tool to help fine-tune your PPC campaigns […]

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Five Reasons Display will Take Over for Paid Search in 2016

The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]

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Google Unveils its 3rd Most Important Ranking Factor

The tools behind Google’s lucrative search engine processes have long been the subject of speculation from users and industry insiders. Google’s technology has evolved over the years to include today’s most innovative search tools and softwares. The search engine recently released information about its reported “third most important ranking factor”: RankBrain. RankBrain is a machine-learning […]

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Google Showcases 180fusion Success with Video

Since the beginning of our partnership with Google, we’ve worked to remain on the forefront of digital marketing techniques and SEO technology. Our partnership has allowed us to work with Google in providing our clients with the most advanced SEO, PPC, social media marketing, and reputation management services available today. We’re thrilled to present this […]

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Case Study: Local SEO

Case Study: Local SEO Client: Type of Site: is a local venue just outside Brooklyn, NY that specializes in hosting weddings, proms, formal dinners, and other celebrations and events. The Situation: Medina Hall came to 180fusion to get assistance being found locally in New York City for online searches related to “event centers.” […]

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Case Study: Local Competitive SEO

Case Study: Local Competitive SEO Client: Type of Site: is a buyer, seller, and recycler of industrial plastic, serving the southeastern region of the United States. The Situation: came to 180fusion for assistance in improving their website’s SEO rankings. Though they were already ranked organically on pages 1-2 of Google for most […]

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Case Study: Local SEO

Case Study: Local SEO Client:   Type of Site: is a lead generation website for the medical practice of Dr. Thomas Layton in Charlotte, North Carolina. The Situation: Dr. Layton came to 180fusion to get assistance with acquiring new patients organically through search engines. He’d recently had a new website created for his […]

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