Sometimes you’ve got to fight fire with fire. and in the world of marketing, a healthy understanding of your competitions’ tactics can be indispensable. With so many strategies running the risk of being perceived as overwrought, a keen eye on the competition as well as its strengths and weaknesses can make all of the difference. […]
Continue ReadingIntroduction The other day at work I was reviewing a client’s Local Knowledge Graph, ensuring that the information was accurate when something immediately caught my eye. When I discovered it, it was clearly obvious something was off. See if you notice what I did… Let’s ignore the intentionally fabricated information (I added the fake images, […]
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A question that most business owners ask and digital marketers will have to answer at least once every month is; “How come SEO takes so long?” Well.. The answer is not exactly simple. For the most part, SEO just takes time to work. Based on how search algorithms and the internet functions, even the best […]
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In Ikea’s latest campaign, the Swedish furniture company teamed up with their marketing agency Akestam Holst and renamed their products based on frequently Googled relationship predicaments. Ikea’s latest marketing effort is changing up their Swedish product names and renaming their best-selling products based on common relationship related questions online which can potentially be solved by […]
Continue ReadingSEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work and you’re competing against the rest of the world for attention. Customer […]
Continue ReadingSEO tactics change frequently, most of the changes occur when Google makes changes. It is hard to keep up with trends, and it is even harder to predict what is being planned for SEO ahead of time. To make sure your content performs well, it is ideal to have a staff member that is tasked […]
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After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]
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This is key for all businesses running local SEO campaigns. While Google already lists information for each business, a Google Places page gives you the flexibility to choose what information Google displays. Daily, more and more searches are focused on a local level. If you optimize your Google Places page using SEO best practices, ranking […]
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If you are running an SEO campaign for your first time, it can be difficult to know which SEO metrics are the most valuable, and which SEO metrics you should be meticulously tracking. Before you start tracking any metrics, it is critical to define your Key Performance Indicators (KPI). Which metrics will define the success […]
Continue ReadingIt is possible that you think of images as a means of decoration, and the best way to fill unattractive empty space on your page. Perhaps you use images to build your brand. Nonetheless, you likely don’t think of images as a means of SEO optimization—but, they are. And optimizing your images is one of the […]
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