SEO for Google Places
This is key for all businesses running local SEO campaigns. While Google already lists information for each business, a Google Places page gives you the flexibility to choose what information Google displays. Daily, more and more searches are focused....
Continue ReadingSEO Performance Metrics
If you are running an SEO campaign for your first time, it can be difficult to know which SEO metrics are the most valuable, and which SEO metrics you should be meticulously tracking. Before you start tracking any metrics, it is critical to define yo....
Continue ReadingOptimizing Images for SEO
It is possible that you think of images as a means of decoration, and the best way to fill unattractive empty space on your page. Perhaps you use images to build your brand. Nonetheless, you likely don’t think of images as a means of SEO optimizat....
Continue ReadingWhat is Google Local Business all about?
Your Google Local Business Page is the natural successor to Google Places. This change is not just an opportunity to rebrand. It’s a desire to alter the way people search and discover local businesses. You should see this change as something thatâ....
Continue ReadingWhat is Domain Authority?
For several years, up until the end of 2013, Google had their own measurement for what we now call Domain Authority. Google called it PageRank. There were some real drawbacks with PageRank, namely that we all had to wait around for Google to update i....
Continue ReadingSEO in 2016: Where it’s Going
Those in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stabilit....
Continue ReadingJump Start Your Holiday Sales Using Google Shopping Insights
Google recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primaril....
Continue ReadingFive Reasons Display will Take Over for Paid Search in 2016
The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to so....
Continue ReadingGoogle Unveils its 3rd Most Important Ranking Factor
The tools behind Google’s lucrative search engine processes have long been the subject of speculation from users and industry insiders. Google’s technology has evolved over the years to include today’s most innovative search tools a....
Continue ReadingGoogle Showcases 180fusion Success with Video
Since the beginning of our partnership with Google, we’ve worked to remain on the forefront of digital marketing techniques and SEO technology. Our partnership has allowed us to work with Google in providing our clients with the most advanced S....
Continue ReadingCase Study: Local SEO
Case Study: Local SEO Client: www.MedinaHall.com Type of Site: MedinaHall.com is a local venue just outside Brooklyn, NY that specializes in hosting weddings, proms, formal dinners, and other celebrations and events. The Situation: Medina Hall came ....
Continue ReadingCase Study: Local Competitive SEO
Case Study: Local Competitive SEO Client: www.SeraphimPlastics.com Type of Site: SeraphimPlastics.com is a buyer, seller, and recycler of industrial plastic, serving the southeastern region of the United States. The Situation: SeraphimPlastics.com ca....
Continue ReadingCase Study: Local SEO
Case Study: Local SEO Client: www.NorthCarolinaHeadacheCenter.com Type of Site: NorthCarolinaHeadacheCenter.com is a lead generation website for the medical practice of Dr. Thomas Layton in Charlotte, North Carolina. The Situation: Dr. Layton ....
Continue Reading180fusion Presents: SEO Basics
While more involved SEO tactics might involve an intense restructuring of your site, with keyword tracking and other proprietary SEO methods, every site owner can take basic steps towards more complete site optimization and better search engine ranki....
Continue ReadingOnline Marketing Strategies for Cosmetic Surgeons
As a digital marketing strategist, I am always looking for the most efficient and profitable mechanism to increase my clients’ footprint online. This varies depending on the industry, location and service. One of the industries we have core focus o....
Continue ReadingCase Study: Local SEO Success
When SEO works, it really works. No matter what field your business is in, from hospitality to education, 180fusion’s tried and true solutions can help you get the results you’re looking for. Here’s a look at what we were abl....
Continue Reading180fusion Case Study: SyfyGames Triples Click-Through-Rate
It can be an uphill battle trying to stand out online–whether you are a start up business or a leader in the Fortune 500. When it comes to making every click count, the team at 180fusion can help businesses of every size create a campaign that ....
Continue Reading180fusion Named Fastest Growing Private Companies by Inc. Magazine
A special message from the CEO of 180fusion, Scott Cohen: Today, I’m delighted to share that 180fusion was named the fastest growing private companies by Inc. Magazine on this year’s Inc. 500 list. Our 2,379 percent -growth rate placed us in th....
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