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google local seo for attorneys and lawyers

5 Ways for Attorneys To Nail Local SEO

SEO is always changing, but local SEO is crucial for attorneys and other professionals who have clients that are or can be looking for you locally. Local search has become more important than ever, especially for a service like yours that can benefit from local client interaction more than many other businesses. Nailing local search […]

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#ReviewCloaking

Introduction The other day at work I was reviewing a client’s Local Knowledge Graph, ensuring that the information was accurate when something immediately caught my eye.  When I discovered it, it was clearly obvious something was off.  See if you notice what I did… Let’s ignore the intentionally fabricated information (I added the fake images, […]

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IKEA Hacking SEO

How Ikea Is Hacking SEO With Funny Product Names

In Ikea’s latest campaign, the Swedish furniture company teamed up with their marketing agency Akestam Holst and renamed their products based on frequently Googled relationship predicaments. Ikea’s latest marketing effort is changing up their Swedish product names and renaming their best-selling products based on common relationship related questions online which can potentially be solved by […]

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SEO – How Personas Fit In

SEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work and you’re competing against the rest of the world for attention. Customer […]

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Jerry Dischler, Vice President of Search Ads

A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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