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U.S. Hispanics are ahead of the digital curve. Are you?

Numbers tend not to lie. It’s widely projected that the United States Hispanic population will see a tremendous influx within the next 35 years. Yet most brands don’t implement marketing strategies that cater to this audience. And sadly, most agencies advise clients to only minimally invest in reaching them, if at all. Yet Google, after […]

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Google Permanently Removes Authorship from Search Results

Google Webmaster John Mueller announced yesterday via his Google+ account that Google no longer supports authorship within search results. This comes after Google’s recent decision to remove authorship images from search results. Mueller noted that while Google has always strived to improve recognition of authorship information and authenticity, they’ve also “observed that this information isn’t […]

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180fusion Named Fastest Growing Private Companies by Inc. Magazine

A special message from the CEO of 180fusion, Scott Cohen:  Today, I’m delighted to share that 180fusion was named the fastest growing private companies by Inc. Magazine on this year’s Inc. 500 list. Our 2,379 percent -growth rate placed us in the top 200 at number 176. I must admit it feels a bit surreal, […]

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Google Adwords to Apply Close Variant Keyword Matching Automatically

For many years, Google Adwords advertisers have been able to opt out of close variant keyword matching in order that their ads were not seen by people using plurals or mis-spellings of their main keyword. However, from late September, Google is removing that option so that in future close variants will automatically be shown to […]

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