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Google Position Zero Hero

How To Steal Position 0 on Google

Position 0? But I thought I wanted to rank in position 1! That is a valid question. Since the inception of digital marketing, and the normalization of SEO as a digital marketing approach, the desirability of that coveted number 1 spot has been pounded into your head. Top Ranking, the best of the best (Cue […]

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Google and 180fusion on Winning Mobile

180fusion and Google joined forces yesterday for a co-hosted webinar, The Mobile Opportunity. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share trends and insights to help business owners and marketers optimize their mobile strategies. 84% of people polled said that they cannot spend a day without their smartphone, making it […]

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A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

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voice control and mobile smart phones for SEO

Voice Search is Changing Digital Marketing

How often have you consulted your personal digital assistant for answers, directions, etc.? Voice assistants are rapidly growing in popularity—voice/digital assistants include Apple’s “Siri”, Amazon’s “Alexa”, and Microsoft’s “Cortana”–Bing is the default search engine for Alexa, Cortana, and Siri. Bing has recently announced that 1/4th of search queries on their site are from voice search. […]

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Google Unveiling a New Adwords Redesign

On May 24th, Google will present a live demonstration of the new AdWords layout. Their preview of the new design demonstrates Google’s turn toward mobile-friendliness, as the new AdWords platform will be more compatible with a mobile format. Product management estimates that it will be another 18 months before the new version will be entirely […]

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