. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]
Continue ReadingLate last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detailed Targeting,” adds more filtering fields to Facebook ads interface, giving advertisers the ability to use as many filters […]
Continue ReadingFacebook announced this week that the Lead Ads format they’ve been testing since July is now open to all of its users, making communication between businesses and their target audiences easier than ever. The Lead Ad format integrates a lead signup form directly INTO the Facebook Newsfeed Ads. Once ads are clicked on, a customizable lead […]
Continue ReadingWith the advent of social media in full swing, more advertisers are taking to social media platforms to increase campaign visibility. While social media has served to bolster advertising in a very tangible way, it has not been without its drawbacks. Facebook has made several changes over the past year as part of its growing […]
Continue ReadingWith the advent of Facebook, Twitter, and Instagram in full swing, it’s surprising that only 53% of small businesses actively use social media to promote their product. Many small business don’t see the value in social media, or feel that it doesn’t pertain to their particular industry, while others don’t know where to begin in […]
Continue ReadingAt 180fusion, we strive to serve businesses from every industry. We understand that what may work for one industry may not necessarily work for another. When we work with each campaign, we carefully consider many different points including: the size of a business, the industry, the social media presence, and a variety of other goals […]
Continue ReadingSocial media is extremely important to any business. However, with so many sites to choose from: Twitter, Facebook, Instagram, Vine, and so many more, it can be hard to create a targeted message to consumers. 180fusion has a dedicated team of social media experts that can create tailored Facebook campaigns for any business. Take a look […]
Continue ReadingOne of the important things to do, once you have a new website for your business, is to build an effective SEO campaign for the website. Search Engine Optimization simply involves choosing a set of keywords which will be recognized well by search engines and help your website gain high search engine rankings. One of […]
Continue ReadingThe social media has become a powerful tool for discovering and researching on brands that have hit the market by customers. It also affords a platform for marketers to be able to link up with potential customers. Over 90% of marketers reportedly make use of the new networks like Instagram, Vine as well as Pinterest. […]
Continue ReadingThe 21st century has experienced rapid development in internet technology. With this development, there has been a rise in the use of different social networking sites. One of the major social media used in the modern days is Facebook. Currently, it is estimated that Facebook has more than 900 million unique visitors every month. This […]
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