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About EdgeRank: Facebook’s Algorithm

. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]

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Facebook Update: Detailed Targeting Ads

Late last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detailed Targeting,” adds more filtering fields to Facebook ads interface, giving advertisers the ability to use as many filters […]

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Facebook Makes Lead Ads Format Available to All

Facebook announced this week that the Lead Ads format they’ve been testing since July is now open to all of its users, making communication between businesses and their target audiences easier than ever. The Lead Ad format integrates a lead signup form directly INTO the Facebook Newsfeed Ads. Once ads are clicked on, a customizable lead […]

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Case Study: Enterprise SEO, PPC, & Social Media

At 180fusion, we strive to serve businesses from every industry. We understand that what may work for one industry may not necessarily work for another. When we work with each campaign, we carefully consider many different points including: the size of a business, the industry, the social media presence, and a variety of other goals […]

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Top 5 Things to Keep In Mind While Doing Keyword Research

One of the important things to do, once you have a new website for your business, is to build an effective SEO campaign for the website. Search Engine Optimization simply involves choosing a set of keywords which will be recognized well by search engines and help your website gain high search engine rankings. One of […]

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How to Achieve Success with Social Media Marketing

The social media has become a powerful tool for discovering and researching on brands that have hit the market by customers. It also affords a platform for marketers to be able to link up with potential customers. Over 90% of marketers reportedly make use of the new networks like Instagram, Vine as well as Pinterest. […]

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Five Most Effective Ways to Engage Potential Customers Through Facebook

The 21st century has experienced rapid development in internet technology. With this development, there has been a rise in the use of different social networking sites. One of the major social media used in the modern days is Facebook. Currently, it is estimated that Facebook has more than 900 million unique visitors every month. This […]

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