Top Tips for Facebook Engagement
The fact is, Facebook engagement is one of the most important forms of social media engagement for any business. When was the last time you scrolled through your Facebook feed, catching up with friends and checking your notifications? Probably at mos....
Continue ReadingAbout EdgeRank: Facebook’s Algorithm
. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are cert....
Continue ReadingFacebook Update: Detailed Targeting Ads
Late last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detaile....
Continue ReadingFacebook Makes Lead Ads Format Available to All
Facebook announced this week that the Lead Ads format they’ve been testing since July is now open to all of its users, making communication between businesses and their target audiences easier than ever. The Lead Ad format integrates a lead signup....
Continue ReadingIndustry News: Facebook Changes Measurement of Cost per Click
With the advent of social media in full swing, more advertisers are taking to social media platforms to increase campaign visibility. While social media has served to bolster advertising in a very tangible way, it has not been without its drawbacks. ....
Continue ReadingClutch Research Survey: Small Business and Social Media
With the advent of Facebook, Twitter, and Instagram in full swing, it’s surprising that only 53% of small businesses actively use social media to promote their product. Many small business don’t see the value in social media, or feel that....
Continue ReadingCase Study: Enterprise SEO, PPC, & Social Media
At 180fusion, we strive to serve businesses from every industry. We understand that what may work for one industry may not necessarily work for another. When we work with each campaign, we carefully consider many different points including: the size ....
Continue ReadingCase Study: National Facebook Advertising
Social media is extremely important to any business. However, with so many sites to choose from: Twitter, Facebook, Instagram, Vine, and so many more, it can be hard to create a targeted message to consumers. 180fusion has a dedicated team of social....
Continue ReadingTop 5 Things to Keep In Mind While Doing Keyword Research
One of the important things to do, once you have a new website for your business, is to build an effective SEO campaign for the website. Search Engine Optimization simply involves choosing a set of keywords which will be recognized well by search eng....
Continue ReadingHow to Achieve Success with Social Media Marketing
The social media has become a powerful tool for discovering and researching on brands that have hit the market by customers. It also affords a platform for marketers to be able to link up with potential customers. Over 90% of marketers reportedly mak....
Continue ReadingFive Most Effective Ways to Engage Potential Customers Through Facebook
The 21st century has experienced rapid development in internet technology. With this development, there has been a rise in the use of different social networking sites. One of the major social media used in the modern days is Facebook. Currently, it ....
Continue ReadingFacebook Is All the Rage: Here’s Why It Matters to Your Business
Your business needs a Facebook page as crucially as a phone number and a name. In May of 2013, Facebook reported as a many as 16 million local business pages had been created. With 1 in 3 small businesses on Facebook, consumers turn to the social sit....
Continue Reading180Fusion Utah Office Celebrates Friday with Food and Lamb Chops!
At 180Fusion, our mindset is to “work hard and play hard”. Last Friday, one of our very own clients, Shepherd Song Farm, provided us with a couple of cuts of their grass fed meats. This Wisconsin-based company sells grass-fed goat, lam....
Continue ReadingHow to Utilize the Power of Facebook for Your Business
In today’s tech-focused world, establishing an online presence for your business is vital. As a business owner, you might have thought about improving visibility by having the company website in place, advertisements plastered upon the virtual wall....
Continue Reading3 Things Facebook Can Do For Your Business in 2014
While many businesses use Facebook as part of their marketing strategies, other companies still do not recognize the value of the social media network. They may feel that it is designed for personal interactions or a place where people go to check up....
Continue ReadingScott Cohen, CEO of SEO Services Firm 180fusion, Tests Google Glass
At 180fusion, we are pretty jealous that our CEO Scott Cohen got to try Google Glass! 180fusion CEO, Scott Cohen, had the exclusive opportunity to try the much anticipated gadget when he attended an Executive Round Table at Google HQ in Mountain View....
Continue ReadingFacebook Advertising Agency
Finding a way to reach out to as many potential customers as possible is a constant struggle for businesses large and small. There is no one way to ensure your dollars go the extra mile, but piggy backing on the success of social media outlets, such ....
Continue Reading3 Tips for Effective Social Media Marketing
Have you stopped to consider how much people look for products or services online? Think about the last time that you did it. Almost everyone has started to move towards shopping online. Most companies are starting to understand the value and opportu....
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