Whether or not you choose to use an SEO company to optimize your website, there are some very simple measures you can take by yourself. No matter if you are an independent blogger, or a growing business, it is essential to factor some SEO best practices into your strategy. DO link back to yourself. Link-building is […]
Continue ReadingDid you know that 53 percent of marketing professionals note that blog content creation is at the top of their inbound marketing priority list? Although this may have been something you avoided in the past, it’s important to get on the right track in the future. As the importance of creating high quality blog content […]
Continue ReadingSuccessful SEO marketing in 2017 relies on a few key factors, with backlinks being one of the most influential. But the key to valuable backlinks is that the need to be “natural” or “organic,” meaning that they don’t look like you had any hand in creating them—something that can now hurt your marketing campaign. […]
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The holidays are around the corner, the temperatures are dropping, pumpkin spice lattes abound – and marketing teams are going through their yearly test to see if they pass muster. That’s right, in between holiday parties and gift exchanges, marketing teams around the globe are reeling from their success – or failure – to meet […]
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If I’ve said it once, I’ve said it thousand times—and the digital marketing industry agrees: don’t even consider skimping on content. Content is one of many critical aspects of successful Google campaigns. While it is considered one of the staples of SEO, it is just as important for PPC. Google cares most about user experience. […]
Continue ReadingContributed content is a great way to market your brand. Getting your name on someone else’s site can expose you to a whole new audience. There’s no better way to get your name out into the open. But catching the attention of the editor is easier said than done. They’ll receive hundreds of requests every […]
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. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]
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You’ve been hearing a lot about “meaningful content”, and how it can increase your rankings on Google—after all, Google is most focused on user experience. If your website content isn’t meaningful and informative, why should a user visit your page? Are users looking for the type of content you are publishing? Are you providing meaningful […]
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Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere. To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid […]
Continue ReadingThere’s an incredibly important aspect of SEO that everyone needs to know: it technically never ends. It is never finished. A successful SEO campaign is constantly working to optimize, update, and improve every aspect of the SEO process. Settling for your current rankings is a dangerous move—you’re likely to be surpassed by contending and new […]
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