If I’ve said it once, I’ve said it thousand times—and the digital marketing industry agrees: don’t even consider skimping on content. Content is one of many critical aspects of successful Google campaigns. While it is considered one of the staples of SEO, it is just as important for PPC. Google cares most about user experience. […]
Continue Reading No CommentsContributed content is a great way to market your brand. Getting your name on someone else’s site can expose you to a whole new audience. There’s no better way to get your name out into the open. But catching the attention of the editor is easier said than done. They’ll receive hundreds of requests every […]
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. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]
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You’ve been hearing a lot about “meaningful content”, and how it can increase your rankings on Google—after all, Google is most focused on user experience. If your website content isn’t meaningful and informative, why should a user visit your page? Are users looking for the type of content you are publishing? Are you providing meaningful […]
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Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere. To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid […]
Continue Reading No CommentsThere’s an incredibly important aspect of SEO that everyone needs to know: it technically never ends. It is never finished. A successful SEO campaign is constantly working to optimize, update, and improve every aspect of the SEO process. Settling for your current rankings is a dangerous move—you’re likely to be surpassed by contending and new […]
Continue Reading No CommentsWhether or not you choose to use an SEO company to optimize your website, there are some very simple measures you can take by yourself. No matter if you are an independent blogger, or a growing business, it is essential to factor some SEO best practices into your strategy. DO link back to yourself. Link-building is […]
Continue Reading No CommentsIt is possible that you think of images as a means of decoration, and the best way to fill unattractive empty space on your page. Perhaps you use images to build your brand. Nonetheless, you likely don’t think of images as a means of SEO optimization—but, they are. And optimizing your images is one of the […]
Continue Reading No CommentsYou don’t matter. This is a hard reality to take, but in the eyes of social media, the chances are you don’t warrant an entry in Wikipedia. You have to be notable and you have to have done something worthwhile in order to warrant a page of your own. If you have just started your […]
Continue Reading No CommentsEveryone has seen memes plaster the internet for the past few years, using popular pictures and a clever little piece of text to crack some jokes. Whether it is a picture of Drake doing Hotline Bling dance moves, or a picture of a random, strange looking child with a Taylor Swift lyric posted over it, […]
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