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Google’s New AI is Powerful Factor in Search Results

An in-depth explanation of how Google RankBrain has changed the entity of search. Google RankBrain; is a machine learning system that assist in determining the best results. When users perform an internet search through Google, the results served up are generated by an algorithm called Hummingbird. This algorithm is actually made up of many individual […]

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Jump Start Your Holiday Sales Using Google Shopping Insights

Google recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primarily built to help local retailers, it’s also a great tool to help fine-tune your PPC campaigns […]

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Five Reasons Display will Take Over for Paid Search in 2016

The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]

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Facebook Update: Detailed Targeting Ads

Late last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detailed Targeting,” adds more filtering fields to Facebook ads interface, giving advertisers the ability to use as many filters […]

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Mobile Website vs. Mobile Responsive

Since there has been some recent confusion regarding the differences between a “Mobile Website” and a “Mobile Responsive Website,” 180fusion will attempt to highlight the differences in a way that will be easy to understand and will allow users to understand what their site needs to achieve mobile-friendliness. Mobile Website: The example displayed below for ebay.com is […]

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