180fusion Expert Posts Archives | 180fusion

Google Penguin 4.0 Finally Live


Well folks, the time has finally come! Google has officially confirmed on their Google Webmaster Blog that they have now began rolling out the live real-time version of Penguin. It has almost been 2 years since Google has confirmed their last Penguin....

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Digital Marketing Acronyms


  If you are getting push back that your prospect who is a CMO needs verification from the CEO that your proposed SEM and SEO strategy must have an attributable ROI and strong ROAS in the next 4-6 months to hit Q3 goals and wants to finalize by ....

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The History of Google Penguin


  On April 24th, 2012, Google announced the implementation of Google Penguin, an advanced algorithm system meant to decrease the ranking of websites in violation of the Google Webmaster Guidelines. Violations include “automatically generated c....

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What is Domain Authority?


For several years, up until the end of 2013, Google had their own measurement for what we now call Domain Authority. Google called it PageRank. There were some real drawbacks with PageRank, namely that we all had to wait around for Google to update i....

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New Google Search Desktop Layout


    A major change rolled out to the Desktop layout of Google Search Results last Friday. For the first time since AdWords was launched in 2000, Google is no longer showing right-hand sidebar ads for most search queries. This change brings....

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SEO in 2016: Where it’s Going


Those in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stabilit....

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Doomsday for Google+?


As I see changes rolling out to Google+, it reminds me of the closing scene to Beneath the Planet of the Apes, as Charlton Heston with his hand over his chest with blood oozing out saying, “It’s doomsday Zauis.”  As his dying act, he presses d....

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The Best SEO Memes of 2015


Everyone has seen memes plaster the internet for the past few years, using popular pictures and a clever little piece of text to crack some jokes. Whether it is a picture of Drake doing Hotline Bling dance moves, or a picture of a random, strange loo....

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Top Google Searches in the Year 2015


“From devastation to empowerment and tragedy to hope, our 15th annual Year in Search uncovers the moments that captured the world’s hearts—and questions that revealed who we are,” – Amit Singhal, Google’s Senior VP for search As the ....

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Facebook Update: Detailed Targeting Ads


Late last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detaile....

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Mobile Website vs. Mobile Responsive


Since there has been some recent confusion regarding the differences between a “Mobile Website” and a “Mobile Responsive Website,” 180fusion will attempt to highlight the differences in a way that will be easy to understand and will all....

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