How To Transform Your Travel Blog Into a Thriving Business | 180fusion

As a traveler, you love to share your adventures with the world. Whether you’ve been traveling in your twenties after college, getting to know the best places to party in Berlin and Barcelona, or you’re in your thirties getting to know new countries while traveling as a digital nomad, blogging about it is the best way to jot it all down and leave it for everyone to read. It’s inspiring and exciting, and you get to talk about new cultures you’ve seen and many other things you’re passionate about. But lately, you’ve been thinking that you could get some money from blogging. You know that lots of people do it and are even able to fund their travels. So why not you?

The fact is, you can transform your travel blog into a business–and you can thrive at it, too. It’s all about understanding your readers and knowing how to reach them best. So if you’re ready to make some money doing what you love most, read on.

1) Determine your niche

Right now, maybe your blog is about all kinds of things. You write about what it’s like to have a crazy romance with Italians (and with their crazy romantic family); you write about how to get deals on your favorite travel gear. But if you want to attract a specific crowd to your blog–and have a specialty that draws them in–you need to determine a niche. For example, if you’ve spent some years living in countries as an English teacher, you can regale your readers with tales of how to get the right certifications and how to best apply for teaching positions. If you’re a partier–then you can write about how to party in a variety of cities.

Once you’ve determined your niche, you’ll want to go deeper by understanding your readers better. Are they college graduates? Digital nomads? How much do they travel, and what specific information would help them best? This will help you understand both what to write about, and also what keywords to include in your posts (both in titles and throughout the text), which will up your SEO. Considering that, in 2016, 82 percent of marketers saw SEO’s effectiveness on the rise, this is hugely important for drawing in new readers.

And don’t forget to post often, if you aren’t already. By posting at least weekly, you’ll start to see your views go up, and readers will check in more often to read your last post.

2) Draw in more readers via social media

Generally, any blogger wants to draw in more readers by using social media accounts on platforms like Facebook and Instagram. But as a travel blogger, this is even more important. Someone in California’s going to Google something like “how to backpack through Spain,” and they’re going to come across not only your blog post about it but also your social media accounts. And if you’re doing your marketing right, they’ll come across you in their newsfeed on Facebook or while scrolling through Instagram, via a beautiful image or videos of Spain where you give some great tips on backpacking.

You don’t only want to be active on social media and engaging with people who contact you and leave comments, but you also want to take advantage of it as much as possible. Create a business profile on Instagram, which will not only make your profile more visible but will also make it easier for followers to contact you and click on your website directly.

In 2018, the average firm was expected to allocate 41 percent of their marketing budget online, which goes to show what a difference a strong online presence makes. If you aren’t sure where to begin, check out these tips on how to plan a social media calendar.

3) Decide how you want to make money

Finally, the fun part: making money! Once you’ve established yourself in the blogging world, started putting your content out there and using the right SEO and social media strategies, you’ll be able to make some money. Many bloggers rely simply on advertisements, such as affiliate ads. But you can also become a consultant (how to be an expat in a particular country, for example), or sell products related to travel. If you’re running a site for digital nomads, for example, you can focus on selling gear for men: 40 percent of US males ages 18-34, as opposed to women, say they would buy everything online if they could.

These are some of the best ways you can transform your travel blog into a business that thrives. Which means you can finally make some money to support yourself while traveling!

What got you started as a travel blogger?