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7 Secrets to Maximize the ROI of Your Instagram Visual Marketing

Social marketing has proved itself to be much more than a simple fad. By properly utilizing social marketing, you can promote your business or website for a fraction of the cost of conventional marketing. Instagram is one of the newest social media sites out there and many businesses have been seeing a great return on investment utilizing this site.
Instagram is a site dedicated to the sharing and discussion of visual media. Instagram allows its users to simply and easily upload photos and share them with family, friends and the community as a whole. If you have a business or website that you need to promote, Instagram can be a great resource for you. In this article, we are going to be discussing the top seven secrets to maximizing your return on investment by using Instagram.

1. Tell them a story.

One of the biggest mistakes businesses tend to do, when they are actively marketing on Instagram, is to assume that traditional advertising methods work on this site. One of the ways that you can guarantee your failure is to post up ads or other obvious advertising graphics and expect success. What the users of Instagram are looking for is a story told through images. Instead of posting up ads, post images of the daily business of your company. When you bring the users into your day-to-day business life, it peaks their interest and make them interested in what you are selling.

2. Use hash tags.

First created on the social media websites Twitter, hashtags are a quick and easy way to attract the correct audience to your visual media. Instagram even provides its users with the most popular hashtags of the day. Simply by figuring out which hash tags are related to the most relevant visual media, you can increase your views substantially.

3. Use images to share the inner workings of your business.

One of the great things that social media has allowed is the humanization of business. By utilizing social media in the proper way, you can create fundamental connections between people and your business. It is in this way that you can create customer or visitors for life. Take the time to photograph the day-to-day progress of your business. Users are interested in what goes on inside your company. Let them see your business through your eyes, customer loyalty and understanding is sure to follow.

4. Use Geotagging.

A relatively new feature on Instagram, Geotagging allows you to post up the specific location where your visual media was created. One of the primary benefits of this is that it allows your customers to follow your actions and know your exact location. This can potentially lead to customers visiting your business that wouldn’t ordinarily. It does not take much imagination to see the distinctive benefits of utilizing this feature. So next time your business is on the road or has a special offer, use a Geotag. New and repeat customers are bound to come.

5. Hold contests and giveaway freebie.

One of the best ways to create buzz around your website or business is through the use of contests and freebies. Not only are you offering your potential customers free stuff, you are encouraging them to play an active role in the promotion of your business.

6. Get customers and users involved.

Social marketing has proved itself to be much more than a simple fad. By properly utilizing social marketing, you can promote your business or website for a fraction of the cost of conventional marketing. Instagram is one of the newest social media sites out there and many businesses have been seeing a great return on investment utilizing this site.

Instagram is a site dedicated to the sharing and discussion of visual media. Instagram allows its users to simply and easily upload photos and share them with family, friends and the community as a whole. If you have a business or website that you need to promote, Instagram can be a great resource for you. In this article, we are going to be discussing the top seven secrets to maximizing your return on investment by using Instagram.

1. Tell them a story.

One of the biggest mistakes businesses tend to do, when they are actively marketing on Instagram, is to assume that traditional advertising methods work on this site. One of the ways that you can guarantee your failure is to post up ads or other obvious advertising graphics and expect success. What the users of Instagram are looking for is a story told through images. Instead of posting up ads, post images of the daily business of your company. When you bring the users into your day-to-day business life, it peaks their interest and make them interested in what you are selling.

2. Use hash tags.

First created on the social media websites Twitter, hashtags are a quick and easy way to attract the correct audience to your visual media. Instagram even provides its users with the most popular hashtags of the day. Simply by figuring out which hash tags are related to the most relevant visual media, you can increase your views substantially.

3. Use images to share the inner workings of your business.

One of the great things that social media has allowed is the humanization of business. By utilizing social media in the proper way, you can create fundamental connections between people and your business. It is in this way that you can create customer or visitors for life. Take the time to photograph the day-to-day progress of your business. Users are interested in what goes on inside your company. Let them see your business through your eyes, customer loyalty and understanding is sure to follow.

4. Use Geotagging.

A relatively new feature on Instagram, Geotagging allows you to post up the specific location where your visual media was created. One of the primary benefits of this is that it allows your customers to follow your actions and know your exact location. This can potentially lead to customers visiting your business that wouldn’t ordinarily. It does not take much imagination to see the distinctive benefits of utilizing this feature. So next time your business is on the road or has a special offer, use a Geotag. New and repeat customers are bound to come.

5. Hold contests and giveaway freebie.

One of the best ways to create buzz around your website or business is through the use of contests and freebies. Not only are you offering your potential customers free stuff, you are encouraging them to play an active role in the promotion of your business.

6. Get customers and users involved.

The next logical step when using social media is to keep users as engaged as possible. By continually providing users with new images, you’ll draw users into your company’s story. As your business rises and becomes more successful, your users and potential customers will want to become part of your story. Let them by encouraging user generated content. A simple contest involving users taking a photograph with your product can create buzz as well as notoriety for your business.

7. Keep in contact with customers and users.

Traditionally, customers have to get in contact with businesses using phone lines and paper mail. With the introduction of the Internet and social media, the means in which customers and users can interact with business has changed dramatically. A personalized full letter is no longer required in order to convince a customer that your business values them. By simply replying to comments and opinions, you can convince your customers and users that you are listening and value what they have to say.

Now that you know the seven secrets to maximize the ROI of your Instagram visual marketing, you can use this social media site to its fullest potential. Engaging your marketplace does not have to be a complicated task. Instagram and other social media websites have leveled the playing field and have made it so that acquiring new customers can be as simple as posting a photograph.

The next logical step when using social media is to keep users as engaged as possible. By continually providing users with new images, you’ll draw users into your company’s story. As your business rises and becomes more successful, your users and potential customers will want to become part of your story. Let them by encouraging user generated content. A simple contest involving users taking a photograph with your product can create buzz as well as notoriety for your business.

7. Keep in contact with customers and users.

Traditionally, customers have to get in contact with businesses using phone lines and paper mail. With the introduction of the Internet and social media, the means in which customers and users can interact with business has changed dramatically. A personalized full letter is no longer required in order to convince a customer that your business values them. By simply replying to comments and opinions, you can convince your customers and users that you are listening and value what they have to say.

Now that you know the seven secrets to maximize the ROI of your Instagram visual marketing, you can use this social media site to its fullest potential. Engaging your marketplace does not have to be a complicated task. Instagram and other social media websites have leveled the playing field and have made it so that acquiring new customers can be as simple as posting a photograph.

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