Request a Consultation

Author Archive

Brannon M. Brooks

Brannon M. Brooks

Brannon Brooks brings a considerable amount of background knowledge & a passion in Search Engine Optimization (SEO), Internet Marketing, and Social Media. He comes to 180fusion with 5 years in the online marketing industry. Currently, he oversees & structures SEO and marketing strategies for a handful of clients; ranging from National SEO, Local Search, & e-commerce businesses. Prior to 180fusion, Brannon Brooks has worked as an SEO Analyst overseeing enterprise accounts in a vast majority of industries. His favorite SEO quote & rule of thumb is “Google only loves you when everyone else loves you first.”

An Entrepreneur Never Forgets – What You Should Always Remember About Social Media Brand Building

When building a business, a social media strategy should be an integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, […]

Continue Reading

A Summary of the Google Performance Summit

After an hour-long, meaningful presentation from the team at Google, the highly-anticipated Google Performance Summit came to a conclusion. At present, the office is buzzing with speculation, excitement, and commentary on the new features Google announced—our PPC team is the most vocal, and understandably so. In short, what did the team at Google have to […]

Continue Reading
mobile best practices

Mobile Navigation Best Practices

I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly half of all search queries are performed on a smart phone. There are certain best practices for mobile navigation that […]

Continue Reading
voice control and mobile smart phones for SEO

Voice Search is Changing Digital Marketing

How often have you consulted your personal digital assistant for answers, directions, etc.? Voice assistants are rapidly growing in popularity—voice/digital assistants include Apple’s “Siri”, Amazon’s “Alexa”, and Microsoft’s “Cortana”–Bing is the default search engine for Alexa, Cortana, and Siri. Bing has recently announced that 1/4th of search queries on their site are from voice search. […]

Continue Reading

Google Unveiling a New Adwords Redesign

On May 24th, Google will present a live demonstration of the new AdWords layout. Their preview of the new design demonstrates Google’s turn toward mobile-friendliness, as the new AdWords platform will be more compatible with a mobile format. Product management estimates that it will be another 18 months before the new version will be entirely […]

Continue Reading

Geo-targeted PPC

As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be seen by users in a specific location or area. Geo-targeting […]

Continue Reading
Organic marketing concepts and strategies for best practices SEO

Organic Digital Marketing

Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere. To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid […]

Continue Reading

Backlink Analysis

Links literally build the internet into the complex, inter-woven web that we know—and it can really benefit your page ranking and performance. One of the fundamentals of a successful SEO campaign is the proper use of backlinking, and link-building. With the use of backlinking comes an important aspect: backlink analysis. It will help you enhance […]

Continue Reading

The Latest From 180fusion

In the News

New York Times Market Watch
Yahoo Entrepreneur
CNN Fox News

Thought Leadership

Georgetown University USC University
University of Delaware Arizona University
UCLA