Voice search is tipped as one of the top SEO trends for 2018. A recent study found that people are becoming more comfortable with using the feature in public, signally a shift in how it’s generally perceived. No longer just a gadget for the tech-savvy, voice commands are now being embraced by the wider population. […]
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The Facebook News Feed is about to change dramatically. Mark Zuckerberg recently announced that the algorithm will now show preference to personal posts from a user’s friends and family, meaning those posts will rank higher and more frequently. Public posts (such as those from brands, businesses and media) will be demoted, so organic content will now be […]
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Google has announced that mobile page speed will become a ranking factor as of July 2018. As we predicted in our SEO trends for 2018, mobile-first search rankings are becoming a reality as more and more users switch their journey more towards a “mobile first” search experience. According to their Official Webmaster Blog, a new algorithm […]
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If you’re running a PPC campaign then you might have thought about ‘checking’ your ad. It’s natural to be curious about how it’s performing… Does it look the way you’d hoped? What position is it being shown in? A lot of time this is based on panic, ARE WE EVEN LIVE?? This curiosity might lead […]
Continue ReadingOrganic rankings are one of those things everybody is trying to improve to get more traffic, but most people don’t really know what kind of results they should be chasing. Calculating your organic CTR lets you gauge how valuable search ranking positions can be by estimating the organic traffic of a position, and by having […]
Continue ReadingSuccessful SEO marketing in 2017 relies on a few key factors, with backlinks being one of the most influential. But the key to valuable backlinks is that the need to be “natural” or “organic,” meaning that they don’t look like you had any hand in creating them—something that can now hurt your marketing campaign. […]
Continue ReadingSearch engine optimization or SEO is a game whose rules are all amount the importance of competing and beating out your opponents. A key strategy in your efforts to crush and dominate your competition lies in your ability to be aware of the ever-changing nature of search engines. You have to learn how to adjust […]
Continue ReadingIt’s been about a month since Google announced that it would be shutting down its staple rating system, Google Trusted Stores, and replacing it with Google Customer Reviews. And as of the start of April, that time has finally come. From now on, their Google Customer Reviews program will be taking over. Star ratings are […]
Continue ReadingContent and social media marketing are great powers that can be leveraged in your attempts to expand your audience and customer base in a drastic way. Unfortunately, ramping up your efforts can be challenging to do, particularly when you lack the experience or insight. It’s in this way that having an understanding of social media […]
Continue ReadingMoz began its Local Search Ranking Factors Survey, led by David Mihm, back in 2008. The data they gathered and distributed freely helped pioneer the study and evaluation of local search and SEO knowledge. Moz’s results have annually provided marketers and SEO enthusiasts with extremely useful information, informing them what has changed over the past […]
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