Organic rankings are one of those things everybody is trying to improve to get more traffic, but most people don’t really know what kind of results they should be chasing. Calculating your organic CTR lets you gauge how valuable search ranking positions can be by estimating the organic traffic of a position, and by having […]
Continue ReadingSuccessful SEO marketing in 2017 relies on a few key factors, with backlinks being one of the most influential. But the key to valuable backlinks is that the need to be “natural” or “organic,” meaning that they don’t look like you had any hand in creating them—something that can now hurt your marketing campaign. […]
Continue ReadingSearch engine optimization or SEO is a game whose rules are all amount the importance of competing and beating out your opponents. A key strategy in your efforts to crush and dominate your competition lies in your ability to be aware of the ever-changing nature of search engines. You have to learn how to adjust […]
Continue ReadingIt’s been about a month since Google announced that it would be shutting down its staple rating system, Google Trusted Stores, and replacing it with Google Customer Reviews. And as of the start of April, that time has finally come. From now on, their Google Customer Reviews program will be taking over. Star ratings are […]
Continue ReadingContent and social media marketing are great powers that can be leveraged in your attempts to expand your audience and customer base in a drastic way. Unfortunately, ramping up your efforts can be challenging to do, particularly when you lack the experience or insight. It’s in this way that having an understanding of social media […]
Continue ReadingMoz began its Local Search Ranking Factors Survey, led by David Mihm, back in 2008. The data they gathered and distributed freely helped pioneer the study and evaluation of local search and SEO knowledge. Moz’s results have annually provided marketers and SEO enthusiasts with extremely useful information, informing them what has changed over the past […]
Continue ReadingRemember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]
Continue ReadingMarketers hoping to reach millennials on their favorite platforms are undoubtedly already aware that social media is necessary. Yet, to understand how to better captivate this much sought after audience, marketers must garner a stronger understanding of the ways in which millennials are behaving online. Your standard PPC and SEO strategy needs to evolve, but […]
Continue ReadingLocal search has made incredible progress over the past few years as Google has pushed update after update focused on it. Earlier this March, Google continued this trend by changing the way their Display Network ads appear with accordance to local search. The new format of these ads now automatically incorporate things like store location, […]
Continue ReadingAccording to SEO sources all across the net, it appears that a significant update to search launched on March 8th, but Google is giving no official response to the unconfirmed update. The update was dubbed “FRED” by the search community in response to a joking comment made by Gary Illyes in the past, whose only […]
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