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Brad Keys

As the Director of Sales at 180fusion, Brad Keys has led the charge as being one of the top digital strategists at one of the top digital marketing agencies. With a very strong digital marketing acumen that is ROI focused, Brad Keys continues to help businesses grow one title tag and meta description at a time.

2017 Organic CTR and Ranking Correlation

Organic rankings are one of those things everybody is trying to improve to get more traffic, but most people don’t really know what kind of results they should be chasing. Calculating your organic CTR lets you gauge how valuable search ranking positions can be by estimating the organic traffic of a position, and by having […]

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5 SEO Trends Dominating 2017

Search engine optimization or SEO is a game whose rules are all amount the importance of competing and beating out your opponents. A key strategy in your efforts to crush and dominate your competition lies in your ability to be aware of the ever-changing nature of search engines. You have to learn how to adjust […]

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2017 Local SEO Ranking Factors Survey (Moz Update)

Moz began its Local Search Ranking Factors Survey, led by David Mihm, back in 2008. The data they gathered and distributed freely helped pioneer the study and evaluation of local search and SEO knowledge. Moz’s results have annually provided marketers and SEO enthusiasts with extremely useful information, informing them what has changed over the past […]

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Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

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New Google Update: FRED

According to SEO sources all across the net, it appears that a significant update to search launched on March 8th, but Google is giving no official response to the unconfirmed update. The update was dubbed “FRED” by the search community in response to a joking comment made by Gary Illyes in the past, whose only […]

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