If you are getting push back that your prospect who is a CMO needs verification from the CEO that your proposed SEM and SEO strategy must have an attributable ROI and strong ROAS in the next 4-6 months to hit Q3 goals and wants to finalize by EOM to hit his KPIs, than you […]
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One of the many features of Google AdWords is My Client Center (MCC)—a user-friendly platform where agencies can manage multiple clients and their AdWords campaigns. MCC helps you stay organized as you manage your clients. You can see all relevant information in a single place. An organized account manager is a successful account manager, and […]
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Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing: While this isn’t an exponentially less expensive alternative to Google AdWords, it was created with the […]
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If you are running an SEO campaign for your first time, it can be difficult to know which SEO metrics are the most valuable, and which SEO metrics you should be meticulously tracking. Before you start tracking any metrics, it is critical to define your Key Performance Indicators (KPI). Which metrics will define the success […]
Continue Reading No CommentsSearching for any kind of SEO or digital marketing agency can be intimidating. Not many businesses know exactly what SEO is, let alone the methods and intricacies behind successful SEO practices. Many SEO companies seem confident, as if they have all of the answers. But, they don’t have the answers. As a matter of a fact, […]
Continue Reading No CommentsThose in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stability. Algorithm updates have continued to roll out, albeit less frequently and without the […]
Continue Reading No CommentsThis Summer Google announced a new Beta they were testing for home services in San Francisco. Over the last few months there have been several changes to local search but this one definitely appears to be the most drastic. The new ad format is listed below with a screenshot from a SERP. Check out what […]
Continue Reading No CommentsSEO has been a part of the digital marketing game in some form or another for roughly a decade now. While SEO as a concept has changed over time, its role as a necessity to online business growth has only increased. Today’s digital marketing experts recommend SEO as part of a comprehensive online marketing strategy […]
Continue Reading No CommentsAs a digital marketing strategist, I am always looking for the most efficient and profitable mechanism to increase my clients’ footprint online. This varies depending on the industry, location and service. One of the industries we have core focus on is cosmetic surgeons. Many cosmetic surgeons have traditionally spent most of their advertising budget on […]
Continue Reading No CommentsSo you’re finally able to check “create my mobile app” off the list. Now WHAT? That little app can be used to tap into your audience, inform them of upcoming projects, products, items to purchase, tours, shows or services and increase your digital footprint significantly. The caveat with the app: “How do we get it […]
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