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Facebook marketing SEO and PPC

PPC Tips for Facebook

Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They are strict and specific, and a failure to adhere to the guidelines will result in the […]

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Google Places tips for local SEO

SEO for Google Places

This is key for all businesses running local SEO campaigns. While Google already lists information for each business, a Google Places page gives you the flexibility to choose what information Google displays. Daily, more and more searches are focused on a local level. If you optimize your Google Places page using SEO best practices, ranking […]

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Case Study: Improving AdWords Profitability

Client: www.AWMA.com Type of Site: AWMA.com is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their Google AdWords account. As an AdWords advertiser since 2012, they had gradually watched click costs in their […]

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Updating your Website Content

There’s an incredibly important aspect of SEO that everyone needs to know: it technically never ends. It is never finished. A successful SEO campaign is constantly working to optimize, update, and improve every aspect of the SEO process. Settling for your current rankings is a dangerous move—you’re likely to be surpassed by contending and new […]

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National SEO Case Study Enterprise-Level Software

Client: www.TalkPoint.com Type of Site: TalkPoint.com is a premier provider of self-service enterprise-level webcasting software. The Situation: TalkPoint.com came to 180fusion to get assistance with improving their organic rankings in Google and other Search Engines. Though they’d previously done both on-site and off-site SEO work on their website, they were struggling to achieve and maintain […]

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What is Google Local Business all about?

Your Google Local Business Page is the natural successor to Google Places. This change is not just an opportunity to rebrand. It’s a desire to alter the way people search and discover local businesses. You should see this change as something that’s as big as Google Penguin. For small businesses, in particular, this is an opportunity […]

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5 Ways to Optimize Your Business YouTube Channel

  Creating a business YouTube channel is an ideal way of connecting with a new audience. The fact is that 800 million unique visitors enter the YouTube site every month. Even gaining a tiny proportion of these users can mean big things for your company. If your YouTube channel isn’t gaining the traction it should, […]

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