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Case Study: Improving AdWords Profitability

Client: Type of Site: is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their Google AdWords account. As an AdWords advertiser since 2012, they had gradually watched click costs in their […]

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National SEO Case Study Enterprise-Level Software

Client: Type of Site: is a premier provider of self-service enterprise-level webcasting software. The Situation: came to 180fusion to get assistance with improving their organic rankings in Google and other Search Engines. Though they’d previously done both on-site and off-site SEO work on their website, they were struggling to achieve and maintain […]

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What is Google Local Business all about?

Your Google Local Business Page is the natural successor to Google Places. This change is not just an opportunity to rebrand. It’s a desire to alter the way people search and discover local businesses. You should see this change as something that’s as big as Google Penguin. For small businesses, in particular, this is an opportunity […]

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5 Ways to Optimize Your Business YouTube Channel

  Creating a business YouTube channel is an ideal way of connecting with a new audience. The fact is that 800 million unique visitors enter the YouTube site every month. Even gaining a tiny proportion of these users can mean big things for your company. If your YouTube channel isn’t gaining the traction it should, […]

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10 Ways to Combat Shopping Cart Abandonment

There’s nothing more frustrating than looking at your analytics only to discover that many people have abandoned their carts before completing the purchase. You may think that these customers are lost forever, but this isn’t the case. Intelligence from Business Insider predicts that at least 63% of abandoned carts can be recovered by online retailers. […]

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