Digital marketing is the key to making your business work. Yet only 9% of people believe their marketing strategies are yielding them any significant results at all. This is an alarming statistic that should make you reflect on your own business. Are you doing everything you can to make sure your digital marketing is working for you?
There are a number of online marketing strategies you can adopt to make sure that you get the results you want. In this guide, you’re going to learn about some of the types of online marketing strategies you can take advantage of.
Think about Influencer Marketing
You’ve already tried expanding your guest posting plan and you’ve got lots of contributed content published. That’s not enough for you. Influencer marketing is the single most effective way of reaching a new audience and building a brand. It works this way because you’re building on top of a brand that already exists.
Reach out to influencers in your industry and get them to work with you. Ask them for a partnership, where you can post on their site, or maybe just get a mention from them on social media.
This should be part of your long-term plan. Use social media for influencer marketing because it’s the easiest way to reach out to people.
Limited Social Media Advertising
Paid social media ads have been a fixture for the last few years. Practically every major social media network has been unveiling their own versions of paid ads. The problem is not every social media network offers a viable option for digital marketers.
Facebook is by far the best option for small businesses looking to get some easy paid exposure. You can get started on as little as $5 per day. Get it right, through split testing, and you can potentially reach hundreds of people for just a few dollars.
There’s a learning curve with these marketing strategies, but it’s worth it once you can get it right.
Think about a Mobile App
You don’t need a mobile app that costs $50,000 to do this right. There’s nothing like a mobile app because it gives you extra functionality and it provides a way of keeping your customers engaged for longer. A simple mobile app doesn’t have to cost a lot of money and can be invaluable for digital marketing.
Anyone looking to expand via online marketing should consider a mobile app because it’s one of the easiest ways of getting some extra exposure. Nearly everyone has a smartphone, so you can keep people hooked all the time.
Try Live Streaming
You already know that video content is one of the best online marketing tools available to you today. Take it one step further with the power of live streaming. The fact is that live streaming is an increasingly common tool used by companies because it takes the benefits of video marketing and empowers them with interactivity.
An interactive video where you can speak to people directly is a great way to keep people engaged. If you’re holding an event, you can easily get people interested. And as your business expands you could even make it into a paid live stream and turn it into another revenue stream.
Another option on the table is to start a live discussion. A Q&A where people can send their questions in real time can make people feel as if you’re really paying attention to what they have to say.
Casual Instagram Marketing
Instagram has lost some of its prominence, but that doesn’t diminish its importance as a digital marketing tactic to take advantage of. Instagram marketing is easy to get to grips with because all you have to do is upload a picture of the day from your smartphone.
Online marketers can get engagement through asking people to comment and asking them questions. It will take time for digital marketers to build up a following, but it’s easier than you think. The key to online marketing with Instagram is to interact with your followers and to post consistently.
Give people an insight into your company so they can find out more about you.
Conclusion – Expanding Your Business
Making your business grow with the help of online marketing takes time and money. It’s not going to be something that you’ll accomplish overnight. Effective online marketing requires split testing and it requires an injection of funds. If you think you have what it takes to expand your business with Internet marketing, it’s time to jump in right now.
What do you think is the best small digital marketing option to expand your business with?
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