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The Google Penguin Approaches

Over the years many business owners, webmasters and SEOs have both been plagued and rewarded by the Google Zoo algorithm updates. Over the last year we have seen Panda, Phantom, Pirate and The Mobile Friendly Update all shake up the organic search results. One of the most dangerous updates to negatively affect sites worldwide is […]

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Google AdWords Introduces “Customer Match”

Announced yesterday on Google’s AdWords blog, in the upcoming weeks Google AdWords will be rolling out a unique and exciting new targeting option called “Customer Match.” This new targeting type will allow advertisers to import a database of emails and then target ads to those individuals, as well as to individuals who Google deems to […]

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Case Study: Conversion Rate Optimizer

Case Study: Conversion Rate Optimizer Client: Type of Site: eCommerce, selling high-end residential salt-free water softener systems. The Situation: NuvoH2O came to 180Fusion to help them increase the profitability of their eCommerce website. Since most of the traffic to their site is generated from infomercials shown on TV, they needed to find ways in […]

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Case Study: National PPC

Case Study: National PPC Client: Type of Site: Lead generation website for The Los Angeles Film School’s film, animation, game design, music production, and recording arts programs. The Situation: LA Film School came to 180fusion for assistance in improving the performance of the Google AdWords account. As an experienced, high-spend, performance-driven advertiser, their two […]

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Case Study: Local Pay-per-Click

Case Study: Local Pay-per-Click Client: Type of Site: is a local website offering bartending classes and certification courses will in Connecticut. The Situation: Bartenders Academy approached 180fusion for assistance in managing their local AdWords account. Specifically, they felt like they weren’t getting as many leads from their ad budget as they should be, […]

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