In the old days, running a great music venue that was always packed to the brim with people excited about music on a Friday or a Saturday night was only about one thing–good music. Word of mouth was a powerful thing then, as were music reviews from journalists reporting back on Sunday and Monday after […]
Continue ReadingWhile everyone knows content is king, that doesn’t mean every business is acting like it. In fact, with how much effort goes into content and how often you have to produce it, content generation can be a time-consuming affair. However, by knowing the ropes and how to be effective and consistent, you’ll be attracting inbound […]
Continue ReadingDigital marketing is something most of us know is capable of producing a pretty incredible ROI, but we don’t always understand the intricacies of how to get there. After all, digital marketing takes a little bit of tech savvy and a lot of being able to remain consistent, and both of those things can be […]
Continue ReadingSocial media can be one of the most difficult marketing mediums out there. While most of us assume it’s pretty intuitive; it’s much harder to keep up with from a business perspective. And if you’ve been lagging on your social efforts, then there are a few things you should keep in consideration to bring your […]
Continue ReadingContent is perhaps one of the most competitive fields for marketers right now. In fact, according to Higher Visibility, 75 percent of businesses increased their content marketing budget in 2016. If you’ve been looking to up your content marketing game to compete with industry growth, then I highly suggest you check out a few of […]
Continue ReadingErnest Agyemang Yeboah once wrote, “All that the spider needs to complete its web is step-taking.” So it is with everything that is both complicated and beautiful. The road to success is a journey, and, like all journeys, it is made up of step-taking. Building a business is no different. Know your process, and then […]
Continue ReadingIf you’re looking for ways to optimize your visibility and market your product or service effectively and widely, but you’re operating on a shoestring and can’t afford much, don’t despair. There are many things you can do to get yourself noticed and do so without spending a fortune. Publish Great Content. Many people do not […]
Continue ReadingWhen people think of content, they often picture the creative side of marketing, strategies that use words rather than numbers to generate leads. To use content marketing effectively, however, collecting and interpreting data is crucial. Clickz reports that in the age of the Internet of Things, when engagement depends on connecting to specific audiences in […]
Continue ReadingDigital marketing can be one of the most effective advertising mediums, but only if you know how to play your cards right. Although it’s free to post, the cost of hiring someone to help out with these aspects can seem ineffective if you don’t know how to budget effectively. That’s why I’ve suggested a few […]
Continue ReadingThe fact is, Facebook engagement is one of the most important forms of social media engagement for any business. When was the last time you scrolled through your Facebook feed, catching up with friends and checking your notifications? Probably at most twenty minutes ago. And when was the last time you found out about a […]
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