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PPC alternatives

Alternative PPC Networks

Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing: While this isn’t an exponentially less expensive alternative to Google AdWords, it was created with the […]

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Users connect when you use Facebook social media

About EdgeRank: Facebook’s Algorithm

. You have to fight for visibility—just as you have to fight for visibility on the Google rankings. Just as Google uses PageRank to determine the rankability of your page, Facebook has employed their own ranking algorithm—EdgeRank. There are certain signals which determine how visible your content will be to the “front page” of Facebook—or […]

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Organic marketing concepts and strategies for best practices SEO

Organic Digital Marketing

Organic digital marketing, while not as attractive and seemingly lucrative as other marketing approaches, still makes up a critical part of the SEO sphere. To market organically simply means that you use SEO best practices and consistent content marketing strategies to bring search traffic to your page—essentially doing everything you can without investing in paid […]

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Google Places tips for local SEO

SEO for Google Places

This is key for all businesses running local SEO campaigns. While Google already lists information for each business, a Google Places page gives you the flexibility to choose what information Google displays. Daily, more and more searches are focused on a local level. If you optimize your Google Places page using SEO best practices, ranking […]

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SEO Search Word SEO metrics

SEO Performance Metrics

If you are running an SEO campaign for your first time, it can be difficult to know which SEO metrics are the most valuable, and which SEO metrics you should be meticulously tracking. Before you start tracking any metrics, it is critical to define your Key Performance Indicators (KPI). Which metrics will define the success […]

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Backlink Analysis

Links literally build the internet into the complex, inter-woven web that we know—and it can really benefit your page ranking and performance. One of the fundamentals of a successful SEO campaign is the proper use of backlinking, and link-building. With the use of backlinking comes an important aspect: backlink analysis. It will help you enhance […]

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What is SERPs SEO?

There are a few important aspects of SERPs that are important for everyone in the marketing world to understand—both businesses and marketers. For instance, no two SERPs are the same. Google carefully tracks the online activity of every user, including page views, the types of searches they conduct, the type of search results they are […]

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Case Study: Improving AdWords Profitability

Client: www.AWMA.com Type of Site: AWMA.com is an eCommerce site offering an expansive selection of martial arts, boxing, and MMA equipment and apparel. The Situation: AWMA came to 180fusion to get assistance in improving the profitability of their Google AdWords account. As an AdWords advertiser since 2012, they had gradually watched click costs in their […]

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