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Top Tips for Facebook Engagement

The fact is, Facebook engagement is one of the most important forms of social media engagement for any business. When was the last time you scrolled through your Facebook feed, catching up with friends and checking your notifications? Probably at most twenty minutes ago. And when was the last time you found out about a […]

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Top Tips for Engagement on Twitter

When it comes to any business, whether you’re just starting up or you’ve been around for years, engaging with your customers is key. We live in a world now where we’re always online, whether that’s scrolling through our friends’ pages on Facebook all day or sending out tweets to our favorite authors like J.K. Rowling. […]

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SEO (Search Engine Optimization)

4 Very Big SEO Mistakes You’re Probably Making

When it comes to running a business successfully these days–whether you’re leading a startup, a small e-commerce business, or running a blog that makes you money–one of the most important things to worry about is your search engine optimization rating. After all, you’re spending lots of time using the right keywords in your SEO content, linking […]

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Facebook

{Forbes Featured Post} Breaking Down Facebook’s Decision To Squeeze Out Business Page Posts

The Facebook News Feed is about to change dramatically. Mark Zuckerberg recently announced that the algorithm will now show preference to personal posts from a user’s friends and family, meaning those posts will rank higher and more frequently. Public posts (such as those from brands, businesses and media) will be demoted, so organic content will now be […]

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4 Inbound Marketing Trends to Watch in 2018

In 2006 a software company called Hubspot launched a marketing automation platform designed to appeal to small to mid-size businesses. Along with the launch of the product, the company also evangelized a new way of marketing called “inbound marketing.” The philosophy has since gone mainstream, today you’d be hard-pressed to find a digital marketer who […]

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