If I’ve said it once, I’ve said it thousand times—and the digital marketing industry agrees: don’t even consider skimping on content. Content is one of many critical aspects of successful Google campaigns. While it is considered one of the staples of SEO, it is just as important for PPC. Google cares most about user experience. […]
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When building a business, social media is an integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, social media […]
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Well folks, the time has finally come! Google has officially confirmed on their Google Webmaster Blog that they have now began rolling out the live real-time version of Penguin. It has almost been 2 years since Google has confirmed their last Penguin 3 update, which happened on October 17th, 2014. According to Dr. Pete Myers […]
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Anyone who has ever tried to advertise on Google knows how difficult it is to stand out. Your next PPC campaign needs to work to stand out. And now has never been a better time to do this because PPC ads have become so effective that 55% of people now don’t recognize the difference between […]
Continue Reading No CommentsDigital marketing is the key to making your business work. Yet only 9% of people believe their marketing strategies are yielding them any significant results at all. This is an alarming statistic that should make you reflect on your own business. Are you doing everything you can to make sure your digital marketing is working […]
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In an increasingly crowded market, you need to use every tool at your disposal to stay ahead of the competition. With new technology like voice search in digital marketing set to change the world, companies are increasingly scrambling to find areas where they can improve. What many companies have discovered is that their personal branding […]
Continue Reading No CommentsContributed content is a great way to market your brand. Getting your name on someone else’s site can expose you to a whole new audience. There’s no better way to get your name out into the open. But catching the attention of the editor is easier said than done. They’ll receive hundreds of requests every […]
Continue Reading No CommentsSEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work and you’re competing against the rest of the world for attention. Customer […]
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Social media has become the leading way to communicate with your prospects. It’s the leading marketing channel available to you. And it’s also a way to hit certain groups. For example, 63% of millennials say they use social media to stay updated on what brands are doing. But social media can be used to do […]
Continue Reading No CommentsThese days the cries of ‘PPC doesn’t work’ seem to be part of the general PPC terminology. Yet they are the same people celebrating how great Facebook ads are. They are both essentially the same thing, just on different platforms and with different strategies. And 63% of all digital marketing is PPC. That aside, the […]
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