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Content Writing and Tips

What does Google Consider “Quality Content”?

If I’ve said it once, I’ve said it thousand times—and the digital marketing industry agrees: don’t even consider skimping on content. Content is one of many critical aspects of successful Google campaigns. While it is considered one of the staples of SEO, it is just as important for PPC. Google cares most about user experience. […]

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Social Media Strategy

An Entrepreneur Never Forgets – What You Should Always Remember About Social Media Brand Building

When building a business, social media is an integral part of it. Without a strong social media presence as part of an optimized digital marketing strategy, you are going to struggle to generate any momentum for your products and services. Whether you want to communicate your philanthropic efforts or a new product launch, social media […]

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SEO – How Personas Fit In

SEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work and you’re competing against the rest of the world for attention. Customer […]

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