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eCommerce PPC Success for the Holidays

Client: www.MenEssentials.com Type of Site: MenEssentials.com is an eCommerce website that sells premium shaving, beard care, and grooming products for men. The Situation: MenEssentials.com came to 180fusion to get assistance in managing their Google AdWords accounts. Though the brand had been experiencing significant online growth, their Accounts (a primary account targeting Canada and secondary account […]

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eCommerce PPC

Client: www.EasternJungleGym.com Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard playgrounds. The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of their Google AdWords account. As a long-time AdWords advertiser, they had watched their account’s performance and profitability slowly deteriorate due to lack of […]

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2015 Year in Review

In 2015 180fusion joined the Yahoo Preferred Program, was ranked #124 on Deloitte’s Technology Fast 500, was ranked #14 on LA Business Journal’s list of the Best Places to Work in Los Angeles, and made it onto the Inc. 500 list of Fastest Growing Private Companies for the second consecutive year. 180fusion will continue to […]

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Doomsday for Google+?

As I see changes rolling out to Google+, it reminds me of the closing scene to Beneath the Planet of the Apes, as Charlton Heston with his hand over his chest with blood oozing out saying, “It’s doomsday Zauis.”  As his dying act, he presses down on a button destroying the whole Earth.  Many feel […]

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180fusion Featured in Times Square

180fusion announced this week that it has joined the Yahoo Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers. Adding to the excitement of this new partnership, Yahoo! has featured 180fusion in Times Square this morning on the […]

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Google’s New AI is Powerful Factor in Search Results

An in-depth explanation of how Google RankBrain has changed the entity of search. Google RankBrain; is a machine learning system that assist in determining the best results. When users perform an internet search through Google, the results served up are generated by an algorithm called Hummingbird. This algorithm is actually made up of many individual […]

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How to Convince Your Boss You Need a New Digital Marketing Strategy in 2016

Heading into Q4, now is the time to start thinking about what your business’ goals will be in the next year, including how you’ll to organize your budget and what your overall marketing plan will include. How many times have you heard this from your CEO/boss: “Why aren’t we on the first page of Google?” […]

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Case Study: National PPC

Client: www.ReadyPulse.com Type of Site: Social media company that helps brands recruit social influencers, develop brand ambassadors, and create authentic social content. The Situation: ReadyPulse.com came to 180fusion for assistance in improving the performance of their Google AdWords account. As a social media software company, they were extremely well-versed in online marketing; however, they had […]

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