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Jump Start Your Holiday Sales Using Google Shopping Insights

Google recently released a new tool called Google Shopping Insights. The tool measures consumer interest in products at a national, regional, and city level. You can also compare demand across devices, time, and location. While this tool was primarily built to help local retailers, it’s also a great tool to help fine-tune your PPC campaigns […]

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Five Reasons Display will Take Over for Paid Search in 2016

The past few years have seen several noteworthy trends in the realm of paid search ads and display advertising–and there are, no doubt, more changes to come in 2016. In a recent article by Search Engine Land, columnist Josh Dreller points to some interesting evidence to suggest that display advertising spend will surpass paid search […]

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180fusion’s Halloween SEO Algorithm Update

Happy Halloween from 180fusion! In the spirit of Halloween, Google’s released their latest algorithm update. Check out the video below for everything you need to know about the update, straight from the Panda, Penguin, and one or two other surprise guests!     Contact 180fusion for more information about how to take your digital marketing […]

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Google Unveils its 3rd Most Important Ranking Factor

The tools behind Google’s lucrative search engine processes have long been the subject of speculation from users and industry insiders. Google’s technology has evolved over the years to include today’s most innovative search tools and softwares. The search engine recently released information about its reported “third most important ranking factor”: RankBrain. RankBrain is a machine-learning […]

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Facebook Update: Detailed Targeting Ads

Late last week, Facebook Ads very quietly rolled out a long-awaited change to their Ads Targeting system that dramatically improves the ability advertisers have to narrow ad targeting down to very specific audiences. The update, called “Detailed Targeting,” adds more filtering fields to Facebook ads interface, giving advertisers the ability to use as many filters […]

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Mobile Website vs. Mobile Responsive

Since there has been some recent confusion regarding the differences between a “Mobile Website” and a “Mobile Responsive Website,” 180fusion will attempt to highlight the differences in a way that will be easy to understand and will allow users to understand what their site needs to achieve mobile-friendliness. Mobile Website: The example displayed below for is […]

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