Successful pay-per-click (PPC) management is a tricky trade because of the exploitability of the usual transactional structure. PPC is exactly what it sounds like – it’s a model of internet advertising where marketers pay a specific fee per visit every time their ad is clicked within a publisher’s website. It’s not hard to imagine that […]
Continue Reading No CommentsSuccessful SEO marketing in 2017 relies on a few key factors, with backlinks being one of the most influential. But the key to valuable backlinks is that the need to be “natural” or “organic,” meaning that they don’t look like you had any hand in creating them—something that can now hurt your marketing campaign. […]
Continue Reading No CommentsSearch engine optimization or SEO is a game whose rules are all amount the importance of competing and beating out your opponents. A key strategy in your efforts to crush and dominate your competition lies in your ability to be aware of the ever-changing nature of search engines. You have to learn how to adjust […]
Continue Reading No CommentsIt’s been about a month since Google announced that it would be shutting down its staple rating system, Google Trusted Stores, and replacing it with Google Customer Reviews. And as of the start of April, that time has finally come. From now on, their Google Customer Reviews program will be taking over. Star ratings are […]
Continue Reading No CommentsContent and social media marketing are great powers that can be leveraged in your attempts to expand your audience and customer base in a drastic way. Unfortunately, ramping up your efforts can be challenging to do, particularly when you lack the experience or insight. It’s in this way that having an understanding of social media […]
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I’d like to take some time to talk to the low-search volume small businesses out there. Specifically, the ones who are just barely testing the waters of digital marketing. Maybe you’re a B2B company. Maybe you’ve pioneered a new product or service that no one knows about yet (and thus won’t be searching for). Or […]
Continue Reading 2 CommentsMoz began its Local Search Ranking Factors Survey, led by David Mihm, back in 2008. The data they gathered and distributed freely helped pioneer the study and evaluation of local search and SEO knowledge. Moz’s results have annually provided marketers and SEO enthusiasts with extremely useful information, informing them what has changed over the past […]
Continue Reading No CommentsRemember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]
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Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants you to target real human beings. They […]
Continue Reading No CommentsMarketers hoping to reach millennials on their favorite platforms are undoubtedly already aware that social media is necessary. Yet, to understand how to better captivate this much sought after audience, marketers must garner a stronger understanding of the ways in which millennials are behaving online. Your standard PPC and SEO strategy needs to evolve, but […]
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