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Choosing the Right Keywords Google Adwords Management

Keywords are by far the most important component of Google Adwords management.  Determining the perfect keywords to target with PPC advertising can be a difficult task.  Recently, Google has introduced a keyword research tool (http://www.google.com/adwords/keywordtool) which allows you to search for a certain keyword which will give you ideas about keywords that are similar to your original search criteria.  This allows you to expand your list of keywords that you can potentially target.  There are several other measures which you can see with Google’s keyword tool which are explained below:

  • Competition — This tells you how many other advertisers are fighting for the same keyword. The values here can be high, medium or low.  The higher the competition for certain keywords, the more difficult it will be to succeed advertising for that keyword.  Competition is one of the most important parts of Google Adwords management.  If there is a lot of competition for a keyword, it can be quite difficult for you to rank your website. This doesn’t mean that all hope is lost; it just means that you will have to implement clever ways to get your website ahead.
  • Global Monthly Searches — This metric shows you how often people around the world are searching for a particular keyword.  If you are a global company, this can help understand what keywords are bringing traffic to your site.
  • Local Monthly Searches — This number obviously tells you how often people within your local area are searching for a particular keyword.  This number is very important for companies where location is important such as service companies.
  • Approximate CPC — This shows an approximate cost per click that an advertiser might pay to target a certain keyword.  Obviously the higher the CPC, the more expensive that your ad campaign will likely become.

 

If you are able to get a handle on the above measures within Google’s keyword tool, you will be well on your way to an effective Google Adwords management campaign.  It is very important that you are constantly monitoring this tool to ensure that your keywords are still effective.  If you decide that you would like help from a Google Adwords professional, you can give 180fusion a call.  They have been involved in the PPC industry for several years and could easily create a campaign to quickly drive traffic to your site.  Give them a call today at 1-877-321-4180.

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