Major Current Changes in Google Local SEO

by : Jun.17, 2012

Google Local SEO certainly has become all the rage these days, and it’s really no surprise, especially considering the impact that Google Panda had on the ranking and indexing of websites all across the digital frontier, essentially enabling competent Google Local SEO service providers to give their clients what really matters most online: a winning chance of besting their local competition in localized search results. But there are big changes in the field of Google Local SEO today, due to Google’s latest update: the conversion of nearly 80 million Google Places profiles into 80 million Google+ Local pages. This represents another major shift in search toward the online social landscape.

Ever since Google+ – both for individuals and for businesses (Pages) – was rolled out about a year ago, a lot of Google Local SEO providers automatically assumed that, one day, the search engine behemoth would eventually combine Google+ profiles and Google Places; as it has been well demonstrated, such Google Local SEO experts assumed correctly. As we mentioned before, Google Places have been converted into Google+ Local profiles. This can be both a positive and a negative action for many business and website owners, but Google Local SEO providers must be aware of how to respond accordingly.

So what are some of the specific alterations implemented by Google’s recent updates, and how do they affect Google Local SEO? The most important changes we’ve compiled for the purposes of our readership include the use of your Google Circles as a filter for discovering reviews and comments from your friends and family, an increased emphasis on Google+ across all the major Google resources like Maps, Mobile, and generalized organic search, the inclusion of Zagat reviews, the option to toggle between localized and general results, and lastly, the removal of Google Places.

Moreover, Google Local SEO must consider the importance and the impact of the aforementioned inclusion of Zagat scores, which actually replace Google’s five-star rating scale with Zagat’s thirty-point system – including reviews from average users, too.

Given these major implementations of search engine changes as recently as in the past two weeks, Google Local SEO providers everywhere are scrambling to re-optimize their clients’ sites to better fit the new, more demanding, more discriminating requirements of Google’s update. If you have further questions or concerns on Google Local SEO and the recent changes to Google that affect it, or if you’d like to form a great Google Local SEO plan of your own that can take into account these changes, then get in touch with 180Fusion today at the number above.


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