Learn a Little of How Local Marketing and Local SEO work on Sites like Google Places, Yahoo Local and Bing Local
A little while back, Google and other search engines added a local component to their search, allowing people to search for businesses and services by either typing in the name and the areathey wanted to search, or by gaining the location of the searcher through their IP address. Initially this was done to add one more level of data for the user to find useful information, but with the increases in smartphone usage and other mobile internet devices, the local aspect of search engines has exploded into its own full-fledged type of marketing.
Local marketing, whether organic or paid, works a bit differently than more traditional paid search engine marketing. First off, your website needs to clearly have its full mailing address visible and readable on the site. It also has to be in text and not on top of a nicely designed image. This might well be enough to get you into the local listings, but it isn’t enough to get your business ranked in the listings. The biggest engines, such as Google, Yahoo and Bing each have their own way of managing your local presence if you’re a business owner. Once you’re verified as a business owner, you’ll be gaining some traction.
You also have to be on local search websites such as Yelp, CitySearch and others, because Google, Yahoo and Bing take information from these and other providers and meld them all into a local profile based on your address, reviews and more. At 180Fusion, we have local experts in place to help you manage all of this, from your organic profile to paid local maps advertising. Avoid making costly errors and save yourself some valuable time but contacting us today and find out how we can help you gain visibility in the local search results and start bringing in new customers as a result.